Demand and Supply Integration - Mark A. Moon

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Résumé :

Salespeople work with customers every day: they have invaluable information about what these customers plan to buy. Marketers focus every day on competitive activity, new products, promotional events, and pricing changes -- all of which profoundly shape customer demand. By engaging sales, marketing, and other business functions, supply chain professionals can create demand forecasts that are far more accurate -- and far more valuable in driving their plans and strategies. Now, pioneering expert Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals at all levels in any business, government, or military organization, Moon covers all this, and more:

• What DSI is and how it differs from SandOP
• Symptoms of failures to integrate demand and supply
• Characteristics of successful DSI implementations
• Demand Forecasting as a management process
• Understanding and applying the right qualitative and quantitative forecasting techniques
• Reflecting market intelligence in forecasts
• Measuring forecasting performance
• Achieving state-of-the-art demand forecasting
• Managing Demand Reviews