Corporate Communication - Paul A. Argenti
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Présentation Corporate Communication de Paul A. Argenti Format Broché
- Livre
Résumé : Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
Biographie:
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Sommaire:
Chapter 1: The Changing Environment for BusinessCase: Google in China Chapter 2: Communicating StrategicallyCase: Carsen ContainerChapter 3: An Overview of the Corporate Communication FunctionCase: Sweet Leaf TeaChapter 4: Identity, Image, Reputation, and Corporate AdvertisingCase: Jet Blue' Airways: Regaining AltitudeChapter 5: Corporate ResponsibilityCase: Starbuck's Coffee CompanyChapter 6: Media RelationsCase: Adolph Coors CompanyChapter 7: Internal CommunicationsCase: Westwood PublishingChapter 8: Investor RelationsCase: Steelcase, Inc.Chapter 9: Government RelationsCase: Disney's America Theme Park: The Third Battle of Bull RunChapter 10: Crisis CommunicationCase: Coca-Cola India
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