The Success Case Method: Find Out Quickly What's Working and What's Not - Robert O. Brinkerhoff

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Résumé :
Each year, organizations spend millions of dollars trying out new innovations and improvements - and millions will be wasted if they can't quickly find out what's working and what is not. The Success Case Method offers a breakthrough evaluation technique that is easier, faster, and cheaper than competing approaches, and produces compelling evidence decision-makers can actually use.Because it seeks out the best stories of how real individuals have actually used innovations, The Success Case Method can ferret out success no matter how small or infrequent. It can salvage the few gems of success from a larger initiative that is not doing well or find out how to make a partially successful effort even more successful. The practical methods and tools in this book can help those who initiate and foster change, including leaders, executives, managers, consultants, training directors, and anyone else who is trying to make things work better in organizations get the greatest returns for their investments.

Biographie:
Robert O. Brinkerhoff, Ed.D. is Professor of Counseling Psychology at Western Michigan University, where he coordinates graduate programs in human resources development. He also serves as principal consultant for Triad, Inc. in Farmington Hills, Michigan, a firm that designs and develops learning and performance improvement initiatives. His prior work experience includes a five-year stint as an officer in the U.S. Navy, a carpenter, charter-boat mate in the West Indies, grocery salesman in Puerto Rico, and factory laborer in Birmingham, England where he saw the original Beatles. He earned a doctorate at the University of Virginia in program evaluation where he also directed the Evaluation Training Consortium, an eleven-year project funded by the U.S. Office of Special Education that provided training in program evaluation to several thou- sand USOE grantees nationwide.

Sommaire:
Preface
1 What is the Success Case Method and How Does it Work?
The Basic SCM Questions
Uses for the Success Case Approach
How the Success Case Method Works
2 The Success Case Method: Step by Step
The SCM Steps
Where the Steps Came From-The Accidental SCM Study
3 Focusing and Planning a Success Case Study
4 Envisioning Success: Creating an Impact Model
The Impact Model
Impact Model: The Beginning or the End?
Creating Impact Models
Some Impact Model Examples
State Family Welfare Agency Model
Impact Model for Pharmaceutical Sales
Reps Using Laptops
Impact Model for a Beer Distributor
Impact Model for Home Healthcare Services
A Final Note on Impact Models
5 Using a Survey to Search for Best and Worst Cases
A High Level Look at the Survey Process
Alternatives to the Formal Survey
The Formal Success Case Survey
Devising a Scoring Scheme
Planning the Success Case Survey
6 Interviewing and Documenting Success Cases
Step 1: Analyze the Survey Responses to Identify Potential Success Cases
Filling Buckets: The Protocol Conceptual Model
Basic Interview Process
Documenting Success Cases
7 Communicating Credible and Compelling Results that Tell the Story
The Six Major Success Case Report Conclusions
The Conclusion Types Illustrated
Building Interest in SC Study Findings
8 Putting the Success Case Method to Work: Strategic Applications
Mining Gems from a Large And and Mature Program
Salvaging Valuable Parts from a Doomed Program
Employing a Rapid Prototyping Approach
Improving a Vital Support Program
Providing Exemplary Role Models to Teach and Motivate Others
Marketing an Initiative
Pinpointing the Specific Value of Soft Interventions
Supporting and Leveraging Pioneer Experiences
Your Turn
A Success Case Study Final Report
References
Index
About the Author