Successful Direct Marketing Methods - Stone, Bob
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Présentation Successful Direct Marketing Methods Format Relié
- Livre Économie
Résumé :Section One: Direct Marketing Essentials
Chapter 1: The Scope of Direct Marketing Chapter 2: Business, Strategic and Direct Marketing Planning Chapter 3: The Impact of DatabasesChapter 4: Consumer and Business Mailing ListsChapter 5: The OfferChapter 6: Building Customer RelationshipsChapter 7: Implementing Global Direct Marketing CampaignsChapter 8: Business-to-Business Direct MarketingChapter 9: Marketing to Businesses with Lead GenerationSection Two: Media of Direct Marketing
Chapter 10 - MagazinesChapter 11 - NewspapersChapter 12 - TV/RadioChapter 13: Insert and Co-op MediaChapter 14: Telemarketing/Teleservices Section Three: Internet Direct Marketing
Chapter 15: Overview of Internet Direct MarketingChapter 16: E-Communications Chapter 17: E-Commerce Section Four: Managing the Creative Process
Chapter 18: Creating Direct Mail AdvertisingChapter 19: Creating and Managing CatalogsChapter 20: Creating Print AdvertisingChapter 21: Modeling for Business Decision SupportChapter 22: Mathematics of Direct MarketingChapter 23: Innovation through Creativity and TestingChapter 24: Research for Direct MarketingGlossary ...
Biographie:
Bob Stone Chairman Emeritus, Stone & Adler, Inc. President, Bob Stone, Inc. Awards Member of Direct Marketing Hall of Fame. Eight-time winner of the Direct Marketing Association's Best of Industry Award. Recipient of the Charles S. Downes Award for direct marketing contributions. Recipient of the Edward N. Mayer, Jr. Award for contributions to direct marketing education and two Gold Echo Awards as well as the John Caples Award for copy excellence. Articles and Books Bob Stone was a feature columnist in Advertising Age for 12 years, writing over 200 articles on the subject of direct marketing. He is the author of Successful Direct Marketing Methods, now in its seventh edition. (Over 200,000 copies in print, including foreign editions.) He has also authored Direct Marketing Success Stories and co-authored Successful Telemarketing. NTC Business Books of Lincolnwood, Illnois is the publisher of Stone's books. Teaching Stone has taught degree programs at Northwestern University and University of Missouri. He has lectured extensively in the States, Europe, Asia, and Australia. Affiliations Former Director, Direct Marketing Association Former President, Chicago Association of Direct Marketing Former President, Associated Third Class Mail Users Former Trustee, Direct Marketing Educational Foundation...
Sommaire:Section One: Direct Marketing Essentials
Chapter 1: The Scope of Direct Marketing Chapter 2: Business, Strategic and Direct Marketing Planning Chapter 3: The Impact of DatabasesChapter 4: Consumer and Business Mailing ListsChapter 5: The OfferChapter 6: Building Customer RelationshipsChapter 7: Implementing Global Direct Marketing CampaignsChapter 8: Business-to-Business Direct MarketingChapter 9: Marketing to Businesses with Lead GenerationSection Two: Media of Direct Marketing
Chapter 10 - MagazinesChapter 11 - NewspapersChapter 12 - TV/RadioChapter 13: Insert and Co-op MediaChapter 14: Telemarketing/Teleservices Section Three: Internet Direct Marketing
Chapter 15: Overview of Internet Direct MarketingChapter 16: E-Communications Chapter 17: E-Commerce Section Four: Managing the Creative Process
Chapter 18: Creating Direct Mail AdvertisingChapter 19: Creating and Managing CatalogsChapter 20: Creating Print AdvertisingChapter 21: Modeling for Business Decision SupportChapter 22: Mathematics of Direct MarketingChapter 23: Innovation through Creativity and TestingChapter 24: Research for Direct MarketingGlossary...
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