Human-Centered Communication: A Business Case Against Digital Pollution - Ethan Beute
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Présentation Human - Centered Communication: A Business Case Against Digital Pollution de Ethan Beute Format Relié
- Livre Économie
Résumé : Wall Street Journal Bestseller
- Break through the noise and earn attention
- Build trust and create engagement
- Enhance your reputation with both people and algorithms
>The authors of the bestselling Rehumanize Your Business join with eleven industry-leading experts from companies like Salesforce, HubSpot, and RE/MAX to lead the growing conversation on leveraging human strengths in an increasingly digital world. The brightest future is tech-enabled, but authors Ethan Beute and Stephen Pacinelli show that it's also human-centered. The experts studied, interviewed, and featured:
- Jacco van der Kooij, Founder of Winning by Design
- Dan Hill, PhD, President of Sensory Logic
- Mathew Sweezey, Director of Market Strategy at Salesforce
- Julie Hansen, Creator of the Selling on Video Master Class
- Adam Contos, CEO of RE/MAX
- Lauren Bailey, Founder and President of Factor 8 and #GirlsClub
- Mario Martinez Jr, Founder and CEO of Vengreso
- Viveka von Rosen, Cofounder and Chief Visibility Officer at Vengreso
- Shep Hyken, Customer Service and Customer Experience Expert
- Morgan J Ingram, Director of Sales Execution at JB Sales Training
- Dan Tyre, sales executive and founding team member at HubSpot
Among the themes addressed:
- Trust and relationships
- Communication and connection
- Service and value
- Text and video
- Noise and pollution
Among the types of videos in which you'll become more confident and effective:
- Live, synchronous video meetings
- Recorded, asynchronous video messages
- Video calls and video presentations
- Video in emails and text messages
- Video in social feeds and social messages
- Video for specific individuals and large groups
- Video for known audiences and anonymous masses
- Video for prospects, customers, employees, and other stakeholders
For immediate benefits and for long-term reputation, now is the time to get ahead of and stay ahead of ever-increasing digital noise and pollution - with Human-Centered Communication.
Biographie: Ethan Beute
Chief Evangelist at BombBomb, coauthor of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan Beute has spent the past decade helping business professionals be more personal and human through simple video messages. He's sent more than 12,000 videos himself. Prior to joining BombBomb, he spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. He holds undergraduate and graduate degrees from the University of Michigan and the University of Colorado-Colorado Springs in communication, psychology, and marketing. He lives in Colorado Springs with his wife and son.
A passionate storyteller by nature who measures his success by helping people reach their potential, Steve Pacinelli is Chief Marketing Officer at BombBomb and coauthor of Rehumanize Your Business. Prior to joining BombBomb, he was a customer and advocate of personal video for its benefits to his sales teams as Sales Manager, Vice President of Events, and National Speaker for Realtor.com. Steve's presented to more than 1,000 audiences on topics like online marketing, video communication, consumer psychology, and lead conversion. He resides in Downingtown, PA with his wife, twin boys, and daughter.
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