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Présentation Small Company Big Business de Reid, Bronwyn Format Broché
- Livre Économie
Résumé :
At some point, every small business will have to take on a contract with a large organisation if they are going to grow. But less than 15% of small companies are actually ready to take this step. Over more than 20 years in business, Bronwyn Reid has seen time and time again how winning one, initial contract with a big name can be the spark that lets a small company realise its potential growth. But as Bronwyn knows from first-hand experience, becoming a supplier to a large company isn't easy - and there's a lot to know and do. But almost everything that has been written about the small business/big business relationship is from the big company point of view. In this unique book, Bronwyn describes the 5 essential steps for attracting and retaining buyers as customers - whether they be national or international companies, Government, or even large Not For Profits. ? Understand how big buyers think ? Set solid business foundations ? Develop robust business systems...
Biographie:
Bronwyn Reid is a small business owner and entrepreneur who specialises in helping small businesses grow by taking on contracts with large organisations. Bronwyn has a lifetime of experience in attracting, winning, and retaining work with such organisations. Growing up in regional Queensland, she experienced her family's agribusiness operations of supplying to large organisations; and her own businesses have been supplying to national and international companies, and all levels of government for over 25 years. Over that lifetime, Bronwyn has also seen and experienced the economic booms and busts, natural disasters and personal crises that can derail - or be fatal to - a small business. This book compiles her experience and the vital lessons she has learned about preparing for, negotiating, and exiting from such crises with your business and your sanity intact.
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