Exploring Entrepreneurship - Blundel, Richard

. .

Résumé :
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.

Biographie:
Richard K. Blundel is Professor of Enterprise and Organisation in the Department for Public Leadership and Social Enterprise at The Open University.? He has been involved in creating and leading several new undergraduate and postgraduate courses in entrepreneurship and innovation.? Richard's current research focuses on promoting environmental sustainability in SMEs.? He also examines growth and innovation in craft-based firms, such as cheesemakers, small boat builders, furniture designer-makers and brass musical instrument manufacturers. His work has been published in journals such as Business & Society, Business Strategy and the Environment, Entrepreneurship & Regional Development, Enterprise & Society and The Journal of Small Business Management.? He has also contributed two articles, on artisan production and industrialisation, to The Oxford Companion to Cheese (Oxford University Press, 2016).

Sommaire:
Chapter 1 Introduction
Chapter 2 Varieties of Entrepreneurship
PART I Entrepreneurship in Practice
Chapter 3 Visions: Creating New Ventures
Chapter 4 Opportunities: Nurturing Creativity and Innovation
Chapter 5 People: Leading Teams and Networks
Chapter 6 Markets: Understanding Customers and Competitors
Chapter 7 Operations: Implementing Technologies, Processes and Controls
Chapter 8 Accounts: Interpreting Financial Performance
Chapter 9 Finances: Raising Capital for New Ventures
PART II Perspectives on Entrepreneurship
Chapter 10 Research Matters: Introduction and Overview
Chapter 11 Individual Perspectives: Beyond the `Heroic? Entrepreneur
Chapter 12 Social Perspectives: Understanding People and Places
Chapter 13 Economic Perspectives: Influences and Impacts
Chapter 14 Historical Perspectives: The `Long View?
Chapter 15 Political Perspectives: From Policy to Practice
Chapter 16 Reflections: Entrepreneurial Learning