Selling Online For Dummies - Paul Waddy
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Présentation Selling Online For Dummies de Paul Waddy Format Broché
- Livre Économie
Résumé : Transform your ecommerce ideas into profitable reality with this page-turning new handbook Online shopping is more popular than ever, and ecommerce is now a multi-billion-dollar industry. Isn't it time for you to claim your share? If you've been wondering how to start an online business, or get your current business thriving online, this comprehensive guide shares everything you need to know. In?Selling Online For Dummies, ecommerce advisor and online shopping guru Paul Waddy shows you exactly how to get started in setting up your online shop. With an expert's eye for business, and an easy-to-understand take on the technical stuff, Waddy takes you from digital start to finish as he discusses topics like:?
It's time to take advantage of the commercial opportunities waiting for you online. Selling Online For Dummies?is a must-read that will help you turn your great idea from virtual to reality.
Biographie: Paul Waddy is an ecommerce advisor with over 15 years of experience and the author of Shopify For Dummies. Paul is the founder of Paul Waddy Advisory and www.learnecommerce.com.au, and the co-founder of Ecom Nation. Paul's expertise is in helping online retailers scale profitably....
Sommaire: Introduction 1 Part 1: Getting Started with Selling Online 5 Chapter 1: Introducing the Business of Selling Online 7 Chapter 2: Selling Online in a Nutshell 11 Chapter 3: You're onto Something: Assessing Your Idea 31 Chapter 4: The Secret Sauce: Sourcing Products and Buying Stock 43 Chapter 5: Taking Stock: Inventory Management 57 Part 2: Full Steam Ahead: Building Your Online Store 75 Chapter 6: The Starting Line: Legal Matters and Registering Your Online Business 77 Chapter 7: Choosing a Platform for Building Your Website 93 Chapter 8: Navigating an Ecommerce Website 111 Chapter 9: The Blueprints: Designing Your Online Store 133 Chapter 10: The Reward: Receiving Payments 169 Part 3: All About the Customer: Providing a Positive Customer Experience 187 Chapter 11: Understanding the User Experience 189 Chapter 12: Customer Service: Happy Customers Are Loyal Customers 205 Chapter 13: From Here to There: Order Fulfilment 223 Chapter 14: Closing the Loop: Returns 237 Part 4: The Next Big Thing: Marketing Your Ecommerce Business 251 Chapter 15: Digital Marketing: A Beginner's Guide 253 Chapter 16: The Search Party: Finding New Customers 265 Chapter 17: Sticky Customers: Customer Retention 285 Chapter 18: Getting Social: Social Media and Influencer Marketing 299 Part 5: The Part of Tens 319 Chapter 19: Ten Things to Understand About Selling Online 321 Chapter 20: Ten Useful Online Tools 329 Chapter 21: Ten Things to Check Before Going Live 337 Appendix: List of Abbreviations 345 Index 349
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