Innovating in a Service-Driven Economy - Peder Inge Furseth

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Résumé :
The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.

Biographie:
Richard Cuthbertson is Research Director and Senior Research Fellow at Sa?d Business School, University of Oxford, UK, and a Fellow of the Finland Distinguished Professor Programme at Aalto University. His research interests lie in the development of consumer societies, and their relationship to wider economic, social, and environmental issues, including the role of customer information, innovation and internationalisation in a digital world, where supply chain visibility, mass communication, and individual marketing reflect some of the challenges and opportunities of 'big data' in an increasingly interconnected world of consumers, businesses, countries, and societies.

Peder Inge Furseth is Associate Professor at Norwegian Business School BI, Norway, where he is on the faculty of the Department of Communication and Culture. He is also a regular visiting scholar at the University of California, Berkeley, USA. He was the head of the research project 'Value Driven Service Innovation', of which this book is one of several publications.

Stephen Ezell is Vice President of Global Innovation Policy at the Information Technology and Innovation Foundation, a Washington DC-based technology and economic policy non-profit foundation/think tank. He previously co-founded Peer Insight, an innovation research and consulting firm, where he led the Global Service Innovation Consortium, published multiple research papers on service innovation, and researched national serviceinnovation policies being implemented by governments worldwide.

Sommaire:
PART I: INNOVATING IN THE AMAZON ECONOMY: PROPOSING A NEW MODEL
1. Explaining The Amazon Economy And The Need For A New Model In Innovation
2. The New Model Of The Innovative Firm
PART II: INSIGHTS: WHAT IS MOST IMPORTANT FOR INNOVATION TO SUCCEED?
3. Insights From Service Innovation Thinkers (Teece, Chesbrough, Vargo)
4. Insights From Service Innovation Practitioners
PART III: APPLICATION: CREATING VALUE IN THE COMPONENTS OF SERVICE INNOVATION: STATEMENTS, METHODOLOGY, AND CHECKLIST
5. Innovation Capacity
6. Innovation Ability
7. Innovation Commercialization And Value Formation
8. An Innovation Audit: The SIT Checklist
PART IV: PRACTICE: ANALYZING CASES WITH THE SERVICE INNOVATION TRIANGLE
9. Apple And Nokia: The Transformation From Products To Services
10. Amazon And Borders: From Sector Focus To Competence Focus
11. Facebook And Myspace: The Importance Of Social Networks
12. Tesco And Sainsbury's: The Need To Turn Ideas Into Action
13. Kodak And Xerox: How High Risk Aversion Kills Companies
PART V: SUMMARY & CONCLUSION: THE USE AND VALUE OF THIS BOOK
14. The SIT Methodology