Forecasting for the Pharmaceutical Industry - Cook, Arthur G

. .

Résumé :
In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex 'black box' equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Art Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process...

Biographie:
Forecasting in the pharmaceutical industry...

Sommaire:
Contents: Introduction. The Past and the Present: The inaccuracy of forecasting...