Small Business Foresight - Wheelwright, Verne

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Résumé :
Since the mid-1900s, large corporations have been using scenarios, strategic planning, and long term action plans to anticipate and prepare for their futures. Large businesses pioneered the methods of foresight for their own use, and those methods have worked very well for them. But... small business is different. The traditional methods for planning for the future didn't fit small business. Small Business Foresight is designed for small businesses. Written by a professional futurist with over 50 years' experience in small business, the tools and methods described and detailed in this book work. They are designed specifically for small business. Whether your business consists of just you, or includes dozens or even hundreds employees, these methods work! In this book, you will learn about the stages of business growth, the forces of change that impact your business, trends that guide the forces, the importance of scenarios (stories about the future and how to build them), the value of strategic thinking and planning, how to create a long term plan for your business based on the strategies you develop, and more. Much more. Small Business Foresight will help you build a plan for the future of your business. ...

Biographie:
Verne Wheelwright has worked in small business for most of his life. He went back to school and earned a Master's degree in Studies of the Future at the University of Houston (Clear Lake) then, convinced that there was a need, began research in personal futures for his Ph.D. dissertation. This book, Small Business Foresight, along with his book, It's YOUR Future... Make it a Good One! and their workbooks are results of that research. Verne was convinced that the foresight methods that have been so successful for businesses and governments worldwide should work for individuals and small businesses as well. His broad background in small business and international business combined with his travels to much of the world have provided Verne with a strong foundation for his futures research, and added an understanding of cultural and economic differences that affect people's lives and businesses. Verne has tested his work in presentations and workshops with business people of different ages and varied cultural backgrounds, with gratifying results. He continues to receive expressions of gratitude from people who have read his books or articles or visited his web site at www.smallbusinessforesight.com. Verne plans to continue research, speaking and writing about personal and small business futures, and is encouraging futurists around the world to help people change their lives and their businesses with foresight methods Verne is an active (Charter) member of the Association of Professional Futurists, and a Fellow in the World Futures Studies Federation....

Sommaire:
Since the mid-1900s, large corporations have been using scenarios, strategic planning, and long term action plans to anticipate and prepare for their futures. Large businesses pioneered the methods of foresight for their own use, and those methods have worked very well for them. But... small business is different. The traditional methods for planning for the future didn't fit small business. Small Business Foresight is designed for small businesses. Written by a professional futurist with over 50 years' experience in small business, the tools and methods described and detailed in this book work. They are designed specifically for small business. Whether your business consists of just you, or includes dozens or even hundreds employees, these methods work! In this book, you will learn about the stages of business growth, the forces of change that impact your business, trends that guide the forces, the importance of scenarios (stories about the future and how to build them), the value of strategic thinking and planning, how to create a long term plan for your business based on the strategies you develop, and more. Much more. Small Business Foresight will help you build a plan for the future of your business. ...