Answers for Ethical Marketers - Breakenridge, Deirdre K.
- Format: Broché Voir le descriptif
Vous en avez un à vendre ?
Vendez-le-vôtreSoyez informé(e) par e-mail dès l'arrivée de cet article
Créer une alerte prix
- Payez directement sur Rakuten (CB, PayPal, 4xCB...)
- Récupérez le produit directement chez le vendeur
- Rakuten vous rembourse en cas de problème
Gratuit et sans engagement
Félicitations !
Nous sommes heureux de vous compter parmi nos membres du Club Rakuten !
TROUVER UN MAGASIN
Retour
Avis sur Answers For Ethical Marketers Format Broché - Livre Économie
0 avis sur Answers For Ethical Marketers Format Broché - Livre Économie
Les avis publiés font l'objet d'un contrôle automatisé de Rakuten.
Présentation Answers For Ethical Marketers Format Broché
- Livre Économie
Résumé : This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview.
Biographie: Deirdre K. Breakenridge is an author, entrepreneur and CEO at Pure Performance Communications. As a 30-year veteran in PR, marketing, and branding, she has worked with senior leaders at Fortune 500 companies.
Sommaire: Acknowledgements; Author Biography; Foreword; Introduction The Journey to Ethics: A Personal Choice & Professional Practice; Chapter 1 Learning the Essentials & the Overarching Ethical Lessons; Chapter 2 Applying Ethics Through All of Your Media Channels; Chapter 3 Using Your Ethics in Cause Marketing; Chapter 4 Taking Ethics to Media Interviews and Appearances; Chapter 5 Filtering Ethics Through Your Organization; Chapter 6 Learning Ethics from a Mentor; Chapter 7 Being a Leader Means Being an Ethical Role Model; Chapter 8 Embracing the Ethical Lessons