The Product Manager's Desk Reference, Third Edition - Steven Haines

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Auteur(s) : Steven Haines

Editeur : Mcgraw-Hill Education

Langue : Anglais

Parution : 01/06/2021

Format : Moyen, de 350g à 1kg

Nombre de pages : 528

Expédition : 1086

Dimensions : 23.9 x 18.7 x 4.5

ISBN : 1260468542

Résumé :
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.

The definitive guide to product management-updated for a more digital, more global, more competitive business landscape

The digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager. This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product's business.

The Product Manager's Desk Reference has long been the go-to resource for product managers who seek to deliver quantifiable benefits to their company. In this fully revised edition of this bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation, providing a clear roadmap you can follow to become the entrepreneurial strategic thinker who can drive your organization (and your career) into the future! As an added benefit, all readers will have access to digital tools, templates, and guides to help them on their career journey, simply by going to www.sequentlearning.com/community.

Packed with important updates and revisions, The Product Manager's Desk Reference, Third Edition provides essential advice on:

• Companies with portfolio of digital and traditional products
• Utilization of various development methods (waterfall and agile)
• Product design methods to deliver better user experiences
• Strategic thinking and business analysis
• Cross-functional product team collaboration
• Product portfolio management and product discontinuation

Room for error in today's fast-paced business environment shrinks by the minute. Packed with an array of new tools, techniques, and best practices-along with an explicit emphasis on data, analytics, and product performance-this new edition of the definitive product management resource is a timely and actionable guide to kicking your product management strategies into high gear.


...

Biographie:
Illustrations
Preface
Introduction

MODULE 1
Foundations of Product Management
Introduction to Module 1

CHAPTER 1
What Is Product Management?
Question 1: What Is a Product?
Product Lines
Product Portfolios
Solutions, Bundles, and Systems
Product Elements and Modules
Platforms
Question 2: What Is Management?
What Does a Product Manager Really Do?
The Product Management Life Cycle Model
Question 3: What Is Product Management?
Product Management: A Holistic Activity
Summary: Why Product Management Matters

CHAPTER 2
The Product Master Plan
The Purpose of a Master Plan
Plans Change
The Format of the Product Master Plan
The Value of a Product Master Plan
An Insurance Policy for Consistent Communication
The Basic Construction of the Product Master Plan
Product Business Documents
Organizational Information
Product Business Information
Customer and Market Data
Financial Information
Resources and Tools
A Personal Library
A Product Management Library
Summary

CHAPTER 3
Leadership: Creating Influence
You Are Always on Stage
Stay Calm, Even When Your Hair's on Fire
Transformation
Important Leadership Values
Leadership Behaviors and Mindset
Your Leadership Experiences
Evaluation and Personal Development
Summary

CHAPTER 4
Leveraging Teams to Get Things Done
Product Teams vs. Project Teams
Agile Project Teams
Team Membership
Teaming Is Not Always Easy
Building Blocks of a Cross-Functional Product Team
Team Membership
Multicultural Product Team Issues
Distributed Development Teams
Product Team Responsibilities
Cross-Functional Product Team Membership
Clarifying Roles and Responsibilities
The Functional Support Plan
Team Membership Across the Life Cycle
Cross-Functional Teams in the Global Arena
Cross-Functional Team Leadership
Summary

CHAPTER 5
Problem-Solving, Decision-Making, and Prioritizing
The Importance of Decision-Making
Decision-Making and Problem Solving
Saving Grace: a Case Study About Decision-Making
Decision-Making Techniques
Combining Options
The Morphologic Box
The Decision Matrix
The Decision Tree
Analysis Paralysis and Rational Ignorance
Gut-Feel Decision-Making
Business Intelligence
Summary

CHAPTER 6
Finance for the Product Manager: Keeping Score
The Language of Business
The Basic Financial Statements
The Income Statement
The Balance Sheet
Cash Flow
Demystifying Discounted Cash Flow
Financial Planning for Product Managers
Creating Business Cases for Product Investments
Assembling Forecasts
Testing Planning Assumptions Using Sensitivity Analysis
Deriving Product Cost Models
Establishing Pricing Models
Preparing Product Budgets
Managing the Business
Making Sure the Product Is Achieving Its Financial Goals
Financial Ratios
Last Words on Ratios
Maturity Assessment: Placing the Product on the Life Cycle Curve
Using Scorecards and Other Evaluative Tools
Summary

MODULE 2
Building Insights and Driving Strategies
by Making the Market Your Primary Focus
Introduction to Module 2
Market Data Matters
Customer and Market Insights Are Vital
A Market Insights Development Process

CHAPTER 7
The Playing Field and the Players:
Analyzing the Industry and Competition
Becoming the Expert
What Is an Industry?
Putting Industry Evolution into Perspective
Carrying Out ...

Sommaire:
Illustrations
Preface
Introduction

MODULE 1
Foundations of Product Management
Introduction to Module 1

CHAPTER 1
What Is Product Management?
Question 1: What Is a Product?
Product Lines
Product Portfolios
Solutions, Bundles, and Systems
Product Elements and Modules
Platforms
Question 2: What Is Management?
What Does a Product Manager Really Do?
The Product Management Life Cycle Model
Question 3: What Is Product Management?
Product Management: A Holistic Activity
Summary: Why Product Management Matters

CHAPTER 2
The Product Master Plan
The Purpose of a Master Plan
Plans Change
The Format of the Product Master Plan
The Value of a Product Master Plan
An Insurance Policy for Consistent Communication
The Basic Construction of the Product Master Plan
Product Business Documents
Organizational Information
Product Business Information
Customer and Market Data
Financial Information
Resources and Tools
A Personal Library
A Product Management Library
Summary

CHAPTER 3
Leadership: Creating Influence
You Are Always on Stage
Stay Calm, Even When Your Hair's on Fire
Transformation
Important Leadership Values
Leadership Behaviors and Mindset
Your Leadership Experiences
Evaluation and Personal Development
Summary

CHAPTER 4
Leveraging Teams to Get Things Done
Product Teams vs. Project Teams
Agile Project Teams
Team Membership
Teaming Is Not Always Easy
Building Blocks of a Cross-Functional Product Team
Team Membership
Multicultural Product Team Issues
Distributed Development Teams
Product Team Responsibilities
Cross-Functional Product Team Membership
Clarifying Roles and Responsibilities
The Functional Support Plan
Team Membership Across the Life Cycle
Cross-Functional Teams in the Global Arena
Cross-Functional Team Leadership
Summary

CHAPTER 5
Problem-Solving, Decision-Making, and Prioritizing
The Importance of Decision-Making
Decision-Making and Problem Solving
Saving Grace: a Case Study About Decision-Making
Decision-Making Techniques
Combining Options
The Morphologic Box
The Decision Matrix
The Decision Tree
Analysis Paralysis and Rational Ignorance
Gut-Feel Decision-Making
Business Intelligence
Summary

CHAPTER 6
Finance for the Product Manager: Keeping Score
The Language of Business
The Basic Financial Statements
The Income Statement
The Balance Sheet
Cash Flow
Demystifying Discounted Cash Flow
Financial Planning for Product Managers
Creating Business Cases for Product Investments
Assembling Forecasts
Testing Planning Assumptions Using Sensitivity Analysis
Deriving Product Cost Models
Establishing Pricing Models
Preparing Product Budgets
Managing the Business
Making Sure the Product Is Achieving Its Financial Goals
Financial Ratios
Last Words on Ratios
Maturity Assessment: Placing the Product on the Life Cycle Curve
Using Scorecards and Other Evaluative Tools
Summary

MODULE 2
Building Insights and Driving Strategies
by Making the Market Your Primary Focus
Introduction to Module 2
Market Data Matters
Customer and Market Insights Are Vital
A Market Insights Development Process

CHAPTER 7
The Playing Field and the Players:
Analyzing the Industry and Competition
Becoming the Expert
What Is an Industry?
Putting Industry Evolution into Perspective
Carrying Out ...