Storytelling - Anderson, Daniel

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Résumé :
Do you want to unleash the power of storytelling in your business and build a powerful brand, capture attention, win over customers, and inspire lifetime loyalty? If yes, then keep reading... Is your personal brand suffering from a lack of pizzaz that keep people coming back for more? Are you tired of watching your online business generate peanuts, even though the product or service you offer is extremely valuable to your prospective customers and clients and can potentially change their lives? Would you like to finally say goodbye to the debilitating feeling of being ignored and looked over by people seeking solutions to the problems which you can solve for them? Do you want to learn a valuable skill that can add more zeros to your bottom line? Then read on. Study after countless study has confirmed that powerful, well-crafted stories have the power to inspire massive trust in people and influence them to take action. The human experience is made up of stories, we are hardwired to respond to stories, that is why stories tend to pack more punch than cold hard facts and data ever would. If you're reading this, you are probably slowly coming to the realization that having a good product or offering great service and waiting for the market to come to you isn't enough. That strategy doesn't work in the fast-paced world of today filled with tons of distracting and competing messages. If this sounds like you, and you want to know about how to craft a powerful story for your business, then this guide was designed for you. In Storytelling, Daniel Anderson shows you how to harness the ageless power of storytelling to completely transform your personal brand and business. You're going to discover how you can use well-crafted stories to develop your unfair competitive advantage, connect with people on a deep level and get people to purchase your products and use your services. Here's what you're going to discover in Storytelling: 3 nuke-level powerful tips to help you craft a compelling business story The simple 6-point questionnaire you need to complete before creating a business story that will help you convey your unique message to your audience How to create the best brand image for your business and leave your competitors in the dust How to develop a simple, yet effective content marketing strategy and seamlessly integrate powerful stories that associate positive emotions with your business How to master the art of using storytelling for effective presentations Stuck on what to tell your prospective customers and clients during a presentation? The 5 Ws of storytelling presentation will quickly get you out of the rut The eight building blocks to help you make your brand's story highly relatable and induce trust ...and tons more! Even if you've tried various techniques and strategies in the past to grow your personal brand and failed, even if your efforts to expand your online business have always fallen flat, this comprehensive guide will help you create a customer-pulling story that will transform the way you do business, forever.

Biographie:
Daniel Anderson is an assistant professor of English and the Director of American Studies at Dominican University in River Forest, Illinois.