Protocol to Manage Relationships Today - Bengt-Arne Hulleman

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Résumé :

Foreword by Ella Robertson, Managing Director, One Young World, Introduction, How to read this book, Chapter 1: Understanding why protocol is crucial in building strong, authentic networks of reciprocal relationships 1.1 The nature of relationships and networks The crisis as a litmus test for your relationship management: interview with Jean Paul Wijers and Bengt-Arne Hulleman, by Carla van Elst 1.2 Understanding protocol 1.3 The rules of protocol: creating community 1.4 The symbolic side of protocol: the story 1.5 Balancing between modernity and tradition 1.6 Protocol in the twenty-first century 1.7 Breaking the rules Chapter 2: Developing a strategic framework for successful application of protocol 2.1 Formulating relational goals as a starting point of a strategic framework for successful application of protocol 2.2 Which stakeholders and which networks to focus on? 2.3 How the protocol department supports the organisation's relationship management and networking activities management 4 Chapter 3: The practical implementation of protocol: staging effective high-level networking meetings and events 3.1 The method of protocol 3.2 Precedence 3.3 The application of protocol: the rules of protocol 3.4 The application of protocol: the symbolic value of protocol String of pearls, by Meike Ziegler Distancing, ceremonies, deconfinement ... and protocol, by Fran?ois Brunagel 3.5 Managing complex seating Chapter 4: The execution of protocol by professional protocol officers4.1 To tell the story of Protocolbureau is to tell the story of our ushers: our own protocol officers 4.2 Making sure the right people meet: protocol officers in charge of supporting the networking function of events Nelson Mandela at the Four Freedoms Awards ceremony in 2002, by former Protocolbureau usher Alexandre Kanjin4.3 Making sure people can meet in the right atmosphere: the soft skills of the protocol officer Biographies of the authors, Biographies of the contributors, Index, Glossary.