Launch! - Scott Duffy

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Résumé :

Want to get your big idea to market? Now you can - in just ninety days.

Ninety-seven per cent of a rocket's fuel is used in the first three feet of its launch. The same is true when launching a new business, product or service. These first few steps are absolutely critical and help determine which ventures will take off and which will fail.

Scott Duffy has developed a practical ap?proach for turning your big idea into a thriv?ing venture by focusing on the crucial ninety-day period immediately before, during and after starting your business. Based on his own expe?riences as a successful serial entrepreneur who has worked with Richard Branson and Tony Robbins - and true stories of other big names in business - Duffy has collected all of the lessons you need for launching a successful new venture.

Duffy's rapid-fire, 90-day plan walks you through:

The Prelaunch Checklist: What it takes to get your house in order, develop your plan, and limit your personal risk every step of the way.

Fuelling the Tank: How to assemble your resources, pull together your team and capital, and ready your business to exe?cute successfully.

Countdown and Blastoff: How to bring your idea to market through part?nerships, marketing initiatives, and customer-engagement strategies.

'Launch! will help any entrepreneur take a new business to the moon. Scott Duffy's step-by-step advice is like mission control for getting your next great idea off the ground' - Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive