Practical Text Analytics - Steven Struhl
- Format: Broché Voir le descriptif
Vous en avez un à vendre ?
Vendez-le-vôtreNouvel article expédié dans le 24H à partir des Etats Unis Livraison au bout de 14 à 21 jours ouvrables.
Nos autres offres
-
59,93 €
Produit Neuf
Ou 14,98 € /mois
- Livraison : 0,00 €
- Livré entre le 10 et le 17 août
Apres acceptation de la commande, le delai moyen d'expedition depuis le Japon est de 48 heures. Le delai moyen de livraison est de 3 a 4 semaines. En cas de circonstances exceptionnelles, les delais peuvent s'etendre jusqu'à 2 mois.
Voir le détail de l'annonce
- Payez directement sur Rakuten (CB, PayPal, 4xCB...)
- Récupérez le produit directement chez le vendeur
- Rakuten vous rembourse en cas de problème
Gratuit et sans engagement
Félicitations !
Nous sommes heureux de vous compter parmi nos membres du Club Rakuten !
TROUVER UN MAGASIN
Retour
Avis sur Practical Text Analytics de Steven Struhl Format Broché - Livre Économie
0 avis sur Practical Text Analytics de Steven Struhl Format Broché - Livre Économie
Les avis publiés font l'objet d'un contrôle automatisé de Rakuten.
-
La Bible Officielle Du Toeic - Le Meilleur Tout-En-Un Pour Réussir !
3 avis
Neuf dès 44,90 €
Occasion dès 34,49 €
-
Grandmaster Repertoire
Neuf dès 37,35 €
Occasion dès 27,09 €
-
Speaking - From Intention To Articulation
Occasion dès 40,01 €
-
Fc Barcelona Training Sessions
Neuf dès 44,73 €
Occasion dès 39,99 €
-
Manuel D'arabe En Ligne Apprentissage En Autonomie
Occasion dès 50,00 €
-
The Principles Of Product Development Flow: Second Generation Lean Product Development
Occasion dès 29,55 €
-
The Hobbit And The Lord Of The Rings
Occasion dès 43,74 €
-
Spring Boot 3 Und Spring Framework 6
Neuf dès 280,99 €
Occasion dès 39,92 €
-
Principles Of Sustainable Finance
Neuf dès 134,83 €
Occasion dès 59,11 €
-
Advanced Grammar In Use With Answers
Occasion dès 29,25 €
-
Die Sed: Geschichte, Organisation, Politik : Ein Handbuch (German Edition)
Occasion dès 30,60 €
-
Critical Phenomena In Natural Sciences
Neuf dès 122,49 €
Occasion dès 55,21 €
-
Destination C1&c2 Upper Intermediate Student Book +Key
Occasion dès 26,53 €
-
Giorgio Morandi: Gemalde, Aquarelle, Zeichnungen, Radierungen (German Edition)
Occasion dès 25,85 €
-
English Pronunciation In Use Intermediate Book With Answers And Downloadable Audio
1 avis
Neuf dès 59,05 €
Occasion dès 27,54 €
-
Clair-Obscur
Neuf dès 49,00 €
Occasion dès 37,68 €
-
English Vocabulary Organiser
1 avis
Neuf dès 64,51 €
Occasion dès 47,21 €
-
Total Records: Photography And The Art Of The Album Cover
Occasion dès 26,54 €
-
English Grammar In Use - With Answers & Ebook
2 avis
Neuf dès 51,45 €
Occasion dès 30,00 €
-
Microeconomics, Global Edition
Neuf dès 151,23 €
Occasion dès 75,90 €
Produits similaires
Présentation Practical Text Analytics de Steven Struhl Format Broché
- Livre Économie
Résumé :
In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence.
By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation.
Biographie: Sommaire: 08 Predictive models 3: all in the family with Bayes Nets 09 Looking forward and back Glossary
Preface01 Who should read this book? And what do you want to do today?
Who should read this book
Where we find text
Sense and sensibility in thinking about text
A few places we will not be going
Where we will be going from here
Summary
References02 Getting ready: capturing, sorting, sifting, stemming and matching
What we need to do with text
Ways of corralling words
Summary
References03 In pictures: word clouds, wordles and beyond
Getting words into a picture
The many types of pictures and their uses
Clustering words
Applications, uses and cautions
Summary
References04 Putting text together: clustering documents using words
Where we have been and moving on to documents
Clustering and classifying documents
Clustering documents
Document classification
Summary
References05 In the mood for sentiment (and counting)
Basics of sentiment and counting
Counting words
Understanding sentiment
Missing the simple frame with social media
How do I do sentiment analysis?
Summary
References06 Predictive models 1: having words with regressions
Understanding predictive models
Starting from the basics with regression
Rules of the road for regression
Divergent roads: regression aims and regression uses
Practical examples
Summary
References07 Predictive models 2: classifications that grow on trees
Classification trees: understanding an amazing analytical method
Seeing how trees work, step by step
Optimal recoding
CHAID and CART (and CRT, C&RT, QUEST, J48 and others)
Summary: applications and cautions
References
What are Bayes Nets and how do they compare with other methods?
Our first example: Bayes Nets linking survey questions and behaviour
Using a Bayes Net with text
Bayes Net software: welcome to the thicket
Summary, conclusions and cautions
References
Where we may be going
What role does text analytics play?
Summing up: where we have been
Software and you
In conclusion
References
Index
Détails de conformité du produit
Personne responsable dans l'UE