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Présentation True Storytelling Format Broché
- Livre Économie
Résumé :
True Storytelling is a new method on how to study, plan, facilitate, implement and evaluate ethical, sustainable changes. Combining practical cases, interviews, and theory, it is valuable reading for researchers and students at master level, and leaders in charge of ethical and sustainable changes....
Biographie: Jens Larsen is a storytelling researcher and the founding partner of the Danish consulting company Old Friends Industries. Jens has written books about ethics and leadership and worked with managers from brands like IKEA, Novo, Microsoft, M?rsk and public organizations and NGOs like Red Cross. David M. Boje Ph.D. is a Professor at Aalborg's Business College and Regents Professor and Professor Emeritus at New Mexico State University. He teaches qualitative storytelling science methods at Cabrini University in Philadelphia. He is editor-in-chief of the Business Storytelling Encyclopedia. Boje gives invited keynote presentations on storytelling science, water crises, and the global climate crisis, in Zoom sessions, all around the world. Lena Bruun has 24 years of professional experience as a manager, advisor and consultant within the public and private sector; including Roskilde Municipality, The Museum of Rock, Pop and Youth culture Ragnarock and a communication consultancy. Lena is partner in Old Friends Industries.
Sommaire:
Introduction: What is True Storytelling?? 1.?Principle One - You yourself must be true and prepare the energy and effort for a sustainable future? 2. Principle Two - True storytelling, making room by respecting the stories already there? 3. Principle Three - You must create stories with a clear plot creating direction and help people prioritize? 4. Principle Four - You must have timing? 5. Principle Five - You must be able to help stories on their way and be open to experiment? 6. Principle Six - You must consider staging including scenography and artefacts? 7. Principle Seven - Reflecting: You must reflect on the stories and how they create value? 8. Anti Tools for Working with the True Storytelling Principles...
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