Making Large Schools Work - Shapiro, Arthur

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Résumé :
Part 3 SECTION I: SIZE GENERATES SHOALS WHICH CAN WRECK US Part 4 SECTION II: HOW ORGANIZATIONS (READ SCHOOLS) WORK - THEIR DYNAMICS Part 5 SECTION III: STRATEGIES ON HOW TO GET THERE Part 6 SECTION IV: THREE CASE STUDIES TO DEMONSTRATE HOW TO PULL OFF IMPROVING SCHOOLS BY DECENTRALIZING Part 7 SECTION V: WHAT DID WE DO? WHY DID IT WORK? HOW CAN I DO IT?: BY BUILDING AN INFRA-STRUCTURE AND CULTURE TO MAKE IT WORK - ABSOLUTELY CRUCIAL...

Biographie:
Arthur Shapiro has been a senior executive and consultant with the world's leading spirits and wine companies for 30 years. During this time, Shapiro held top management positions with Seagram Spirits and Wine, including a decade as head of marketing for the U.S. and the Americas. Other marketing assignments in the U.S. and globally included: New Products (U.S.), Marketing Services (Global), SVP Marketing (Asia), and EVP Marketing (U.S.). While at Seagram he was chosen to Ad Age magazine's Power 50 and Marketing 100.

In 2002, Arthur founded AM Shapiro & Associates, a consulting company with expertise in both the spirits business and general consumer marketing. His clients have ranged from the large multi-nationals liquor companies to those in startup modes. He is widely known and respected in the spirits and wine industries.

Currently, Shapiro is a part-time marketing consultant with a full time passion for storytelling. In 2010 he being writing and publishing his stories, strong opinions, lessons learned, and commentary on his popular blog, Booze Business.

Mr. Shapiro began his work life in marketing research and public opinion polling working for such companies as Yankelovich, Skelly and White and the Roper Organization.

Inside The Bottle, delves deeper into the people, brands and stories that abound in the alcohol industry.

As he describes it, The spirits and wine industry is fascinating. It's an industry that, despite its size and growth, is small. It's a business of people, relationships and stories... lots of stories. It's about marketing and sales...

Sommaire:

Part 3 SECTION I: SIZE GENERATES SHOALS WHICH CAN WRECK US
Part 4 SECTION II: HOW ORGANIZATIONS (READ SCHOOLS) WORK - THEIR DYNAMICS
Part 5 SECTION III: STRATEGIES ON HOW TO GET THERE
Part 6 SECTION IV: THREE CASE STUDIES TO DEMONSTRATE HOW TO PULL OFF IMPROVING SCHOOLS BY DECENTRALIZING
Part 7 SECTION V: WHAT DID WE DO? WHY DID IT WORK? HOW CAN I DO IT?: BY BUILDING AN INFRA-STRUCTURE AND CULTURE TO MAKE IT WORK - ABSOLUTELY CRUCIAL