The Design Agenda - Mike Press
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Présentation The Design Agenda de Mike Press Format Relié
- Livre Anglais
Résumé : What Is Design?
The Value of Design
Corporate Design Strategies
Design and the Organisation
Design Audits
Design Management-Setting the Agenda
Resource Guide
Index
Biographie: Rachel Cooper is a Senior Research Fellow and Head of the Research Unit at University College Salford. She was trained as a Graphic Designer and has worked as a Design Consultant and Lecturer in Design and Design Management for a number of years. She has also undertaken research for the DTI in developing programmes and curriculum in Design Management. Mike Press is a Principal Lecturer in Design Management in the Design School at Staffordshire University. He was formerly a Research Consultant for local government on economic development and innovation. He has developed degree and post-graduate courses in design management for both business and design students.
Sommaire: The Design Agenda: A Guide to Successful Design Management UK Design lies between the worlds of culture and commerce, between passion and profit. Design is indeed a passion for things, offering methods that enable them to come into being. It follows that design should also aspire to a passion for the people who use these things, for their quality of life, their aspirations: a passion for betterment. The management of design is about fostering that passion and linking it to the fulfilment of corporate goals and profitability. The Design Agenda explains why it is necessary and how it can be done. This clearly written book: In combining practical advice with a theoretical overview the book represents an ideal introductory text for a range of design students and an excellent source of information to middle managers in retail and manufacturing industries.
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