50 Ways to Understand Communication - Berger, Arthur Asa

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Résumé :
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Biographie:
Chapter 1 Introduction: How You Can Use This Book Chapter 2 1 Words and Communication Chapter 3 2 Signs and Semiotics Chapter 4 3 When I Use a Word, Humpty Dumpty Said... Chapter 5 4 Antithetical Meaning of Words Chapter 6 5 Society Precedes the Individual Chapter 7 6 Language Codes Chapter 8 7 The Structuralist Perspective Chapter 9 8 Culture and the Unconscious Chapter 10 9 The Importance of Metaphor Chapter 11 10 A Model of Communication Process Chapter 12 11 The Lasswell Formula Chapter 13 12 Art and Society: A Model Chapter 14 13 Dialogic Aspects of Communication Chapter 15 14 Conversation as Narrative Chapter 16 15 Men and Women Use Language Differently Chapter 17 16 Black Speech Chapter 18 17 People of Color and the Media Chapter 19 18 Nonverbal Communication Chapter 20 19 Facial Expressions Chapter 21 20 Fashion as Communication Chapter 22 21 Symbolism and Religion Chapter 23 22 The Meaning of Symbols Chapter 24 23 The House as a Symbol of Femininity Chapter 25 24 Miss America's Mythic Significance Chapter 26 25 Images of Women in Advertising Chapter 27 26 The Power of Advertising in Capitalist Societies Chapter 28 27 Myths and Society Chapter 29 28 Robinson Crusoe as Myth Chapter 30 29 Fairy Tales and the Psyche Chapter 31 30 Hot and Cool Media Chapter 32 31 The Impact of Postmodernism Chapter 33 32 The Postmodern Eye Chapter 34 33 Mind and Media Chapter 35 34 Cybertexts and Video Games Chapter 36 35 Digital Media Chapter 37 36 Smart Mobs Chapter 38 37 How Crowds Think Chapter 39 38 Television and Art Chapter 40 39 Amusing Ourselves to Death Chapter 41 40 Narratives in the Media Chapter 42 41 Television Is a Dramatic Medium Chapter 43 42 The Power of Rock Music Chapter 44 43 Artistic Texts Chapter 45 44 Psychoanalysis and Literature Chapter 46 45 Humor and Communication Chapter 47 46 On Comedy Chapter 48 47 What Does Art Do? Chapter 49 48 Interpretation and Art Chapter 50 49 The Society of Spectacle Chapter 51 50 Representation and Difference Chapter 52 Appendix: Learning Games and Activities Chapter 53 Glossary Chapter 54 Selected Bibliography Chapter 55 Biographies of Key Text Authors...

Sommaire:

Chapter 1 Introduction: How You Can Use This Book
Chapter 2 1 Words and Communication
Chapter 3 2 Signs and Semiotics
Chapter 4 3 When I Use a Word, Humpty Dumpty Said...
Chapter 5 4 Antithetical Meaning of Words
Chapter 6 5 Society Precedes the Individual
Chapter 7 6 Language Codes
Chapter 8 7 The Structuralist Perspective
Chapter 9 8 Culture and the Unconscious
Chapter 10 9 The Importance of Metaphor
Chapter 11 10 A Model of Communication Process
Chapter 12 11 The Lasswell Formula
Chapter 13 12 Art and Society: A Model
Chapter 14 13 Dialogic Aspects of Communication
Chapter 15 14 Conversation as Narrative
Chapter 16 15 Men and Women Use Language Differently
Chapter 17 16 Black Speech
Chapter 18 17 People of Color and the Media
Chapter 19 18 Nonverbal Communication
Chapter 20 19 Facial Expressions
Chapter 21 20 Fashion as Communication
Chapter 22 21 Symbolism and Religion
Chapter 23 22 The Meaning of Symbols
Chapter 24 23 The House as a Symbol of Femininity
Chapter 25 24 Miss America's Mythic Significance
Chapter 26 25 Images of Women in Advertising
Chapter 27 26 The Power of Advertising in Capitalist Societies
Chapter 28 27 Myths and Society
Chapter 29 28 Robinson Crusoe as Myth
Chapter 30 29 Fairy Tales and the Psyche
Chapter 31 30 Hot and Cool Media
Chapter 32 31 The Impact of Postmodernism
Chapter 33 32 The Postmodern Eye
Chapter 34 33 Mind and Media
Chapter 35 34 Cybertexts and Video Games
Chapter 36 35 Digital Media
Chapter 37 36 Smart Mobs
Chapter 38 37 How Crowds Think
Chapter 39 38 Television and Art
Chapter 40 39 Amusing Ourselves to Death
Chapter 41 40 Narratives in the Media
Chapter 42 41 Television Is a Dramatic Medium
Chapter 43 42 The Power of Rock Music
Chapter 44 43 Artistic Texts
Chapter 45 44 Psychoanalysis and Literature
Chapter 46 45 Humor and Communication
Chapter 47 46 On Comedy
Chapter 48 47 What Does Art Do?
Chapter 49 48 Interpretation and Art
Chapter 50 49 The Society of Spectacle
Chapter 51 50 Representation and Difference
Chapter 52 Appendix: Learning Games and Activities
Chapter 53 Glossary
Chapter 54 Selected Bibliography
Chapter 55 Biographies of Key Text Authors