Enjoy Your Stay : Branding For Hospitality - Gingko

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Résumé :
Branding for Hospitality is a comprehensive guide to the welcoming world of hospitality branding, where brand identity and interior design come together to promote hotels, resorts, theaters, cinemas, spas, and even golf courses. Over 50 establishments from around the globe open their doors to reveal promotional materials and accommodations carefully crafted to attract potential customers and pamper loyal clients. Settings range from the subdued elegance of Swiss mountain lodges to utterly decadent island resorts, from opulent Italian manors to the hip, welcoming charm of modern urban hideaways. Two in-depth interviews with professional branding firms compliment high-quality photography and case studies that demonstrate branding's role in the art of hospitality. A valuable resource for any aficionado of the subject, Enjoy your Stay tells the stories behind brands designed to convey comfort, style, and a hospitality experience like no other. With Interviews.