Process-based Strategic Planning - Grünig, Rudolf
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Présentation Process - Based Strategic Planning de Grünig, Rudolf Format Broché
- Livre Économie
Résumé :
A completely revised and updated version of this book was published in 2015 under the title The Strategy Planning Process. A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.
Biographie: Prof. Dr. Rudolf Gr?nig is professor emeritus of Management at the University of Fribourg. He is board member and consultant of large and medium-sized Swiss companies. Additionally, he serves as a lecturer in strategy for executive courses and is an adjunct professor at the Swiss Finance Institute. From 2006 to 2009, he commanded an infantry brigade in the Swiss Army. Late Prof. Dr. Richard K?hn was the founder and former director of the Institute for Marketing and Strategic Management at the University of Bern. He worked as member of the Board and business consultant for important Swiss companies. He is the author of numerous publications in marketing and strategic management....
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