Multimedia Storytelling for Digital Communicators in a Multiplatform World - Seth Gitner

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Résumé :
Multimedia Storytelling for Digital Communicators in a Multiplatform World is a unique guide for all students who need to master visual communication through multiple media and platforms. Every communication field now requires students to be fluent in visual storytelling skill sets, and as the present-day media adapt to a multiplatform world (with ever-increasing delivery systems from desktops to cell phones), students specializing in different forms of communication are discovering the power of merging new multimedia technology with very old and deep-rooted storytelling concepts. Award-winning journalist and multimedia professor Seth Gitner provides students with the tools for successfully realizing this merger, from understanding conflict, characters, and plot development to conducting successful interviews, editing video in post-production, and even sourcing royalty-free music and sound effects. Incorporating how-to's on everything from website and social media optimization to screenwriting, Multimedia Storytelling aims to be a resource for any student who needs to think and create visually, in fields across broadcast and digital journalism, film, photography, advertising, and public relations. The book also includes a range of supplemental material, including wide-ranging skills exercises for each chapter, interviews with seasoned professionals, key terms, and review questions.

Biographie:
Seth Gitner has been an Assistant (Tenure-Track) Professor of Newspaper and Online Journalism & Multimedia Photography and Design at the S.I. Newhouse School of Public Communications at Syracuse University since 2009, where he teaches multimedia storytelling, photography and video journalism classes. He has served as Head of the Visual Communication Division for Association for Education in Journalism and Mass Communication (AEJMC), and serves as an elected member of the national board of the National Press Photographers Association. Prior to entering academia, Gitner was an award-winning multimedia editor and photojournalist working for newspapers in Maryland and Virginia.

Sommaire:
Foreword by Thomas R. Kennedy 1. Thinking Visually 2. Story Structure 3. The Visual Storyteller's Tool Box 4. The Internet and Social Media 5. The Building Blocks of Visual Storytelling 6. Editing a Video in Post-Production 7. Multimedia Storytelling in Entertainment 8. Multimedia Storytelling in Journalism 9. Multimedia Storytelling in Strategic Communications