Hedonism, Utilitarianism, and Consumer Behavior - Scarpi, Daniele

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Résumé :
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Biographie:
Daniele Scarpi is Associate Professor of Marketing at the University of Bologna, Italy. His research interests are in consumer behavior and decision-making in retailing....

Sommaire:

Preface (approx. 500 words)

Introduction to the volume (approx. 500 words)

Volume structure (approx. 500 words)

Chapter One: Hedonism and utilitarianism in consumer behavior (approx. 5,000 words)

. The transition to an experiential approach

. First models in an experiential sense

. Modern models

. Managerial relevance of the study of hedonism

Chapter Two: Further issues related to the constructs of hedonism and utilitarianism (approx. 4,000 words)

. Utilitarianism: a closed chapter?

. Sources of ambiguity

o Consumers

o Mood

. The shopping atmosphere

. Perceived value

. Conclusions

Chapter Three: Conceptual model development for hedonism, utilitarianism and consumer behavior (approx. 6,000 words)

. Introduction

. The constructs considered in the research

. The distribution channels

. The product category

Chapter Four: Research methodology and tools for exploring the consequences of shopper orientation (approx. 10,000 words)

. Sample collection

. Measurement of variables

. Reliability and validity of the measures

. The final scale

. Advancing the conceptual model

. Research approach and design

. Tools for the implementation of the model

. Method for estimating the model

Chapter Five: Hedonism and utilitarianism in the mass distribution (approx. 4,000 words)

. Data collection

. Results

Chapter Six: Hedonism and utilitarianism in the selective distribution (approx. 4,000 words)

Chapter Seven: Comparison of distribution channels (approx. 5,000 words)

. Hedonism, utilitarianism, age and gender

. Hedonism, utilitarianism, price consciousness

. Hedonism, utilitarianism, purchasing frequency

. Hedonism, utilitarianism, loyalty to the point of sale

. Hedonism, utilitarianism, perceived value

. Hedonism, utilitarianism, distribution channels

Chapter Eight: Implications for hedonism and utilitarianism (approx. 4,500 words)

. Practical implications and recommendations

. Possible suggestions for putting into practice the recommendations

. New frontiers for the future

. Conclusion and discussion

APPENDIX (approx. 2,000 words)

. LISREL commands for model analysis

. LISREL Stacked Model

. Constraints of equality within the same channel