The eBay Business Handbook - Robert Pugh

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Résumé :
Gives you the information you need to use eBay to its potential and develop a online business. This guide tells you where to look, how to buy from different sources and, perhaps most interesting of all, how to use eBay as a source of goods. It also features hints and tips that can be applied to all of your eBay activities.

Biographie:
After 24 years working for the same company, and many years within the corporate sales division, Bob realised it was time for a change. He began selling on eBay in January 2003, initially by clearing his house of unwanted items. When he started out he had very little knowledge of computers and no experience of selling via the internet. The first few months proved to be a steep learning curve, but he soon mastered the systems and became an established eBay triple PowerSeller.
Since this book was first published, Bob has made numerous media appearances to share his expert eBay knowledge and has received plenty of positive feedback.
Bob's second book, eBay Q&A - 200 of the most popular questions about eBay, was published in September 2007 by Harriman House.
eBay Selling Success was Bob's third book, published in May 2012, and is available as an eBook from all good digital retailers.
Bob writes a free, weekly newsletter offering tips, advice and real-life stories about the world's most famous online marketplace.

Sommaire:
About the author
Preface
Introduction
1. A Day In The Life Of An eBay Trader
Dear Diary...
2. Starting Out
Overview
What exactly is eBay?
The equipment you need
What to sell
Where to find stock
When to sell
Establish your selling account
Choose your target market
eBay fees
Summary
3. Preparing For The First Listing
Overview
Check the competition
Listing design
Your trading terms and conditions
Payment options
Prepare your item
Packaging materials
Posting your item
Pictures of your items
Best Match
Summary
Five top tips before the kick off
4. Creating The First Listing
Overview
Stage 1: Category selection
Stage 2: Create your listing
Stage 3: Review your listing
Summary
5. While A Listing Is Live
Overview
Revise your item
Best Offer
Cancelling a bid
Ending a listing early
Selling directly
Respond to questions
First listing completed
Summary
6. After A Listing Has Ended
Overview
Second Chance Offer
Receiving payment
Last payment excuses
Packaging
Dispatch
Re0listing an unsold item
Non-paying buyers
Summary
7. Refining Your Listings
Overview
Standard method
Your own HTML
Summary
8. Fraud on eBay
Overview
Types of fraud
What eBay will and won't do concerning fraud
Summary
9. Developing Your eBay Business
Overview
Building on your brand
Affiliate sales
PowerSeller status
Trading worldwide
Summary
10. Managing The Paperwork
Overview
Business plan
Legal concerns
Taxation
Self-employment
Summary
Conclusion
Index