Corporate Communication - Goodman, Michael B.

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Auteur(s) : Goodman, Michael B. - Hirsch, Peter B.

Editeur : Peter Lang Publishing Inc.

Langue : Anglais

Parution : 01/04/2020

Format : Moyen, de 350g à 1kg

Nombre de pages : 178

Expédition : 543

Dimensions : 26.0 x 18.3 x 1.4

ISBN : 9781433165689

Résumé :

List of Figures - List of Tables - List of Sidebars - List of Appendices - Introduction - The Corporate Communication Environment - The Importance and Impact of Intangibles?Corporate Sustainability, Identity, Culture, Valuation, Relationships, Crisis Prevention - Information Sources, Channels and Digital Media - Transformation of the Concept of Decision-making - The Importance of Demographics and Multigenerational Audiences - Uncertainty?Nothing Is Forever - Looking Around Corners - Sources and Further Reading - Contributors - Index.

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Biographie:

Michael B. Goodman, Ph.D. is Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York; and Director of CCI Corporate Communication International. He is Visiting Professor at Aarhus University (Denmark), Hong Kong Polytechnic University, and Universita IULM (Italy). He has published widely, including: Corporate Communication: Critical Business Asset for Strategic Global Change and Corporate Communication: Strategic Adaptation for Global Practice. He has been a consultant to more than 40 corporations and institutions on corporate communication, managerial communication, problem-solving, new business proposals, change, and corporate culture.

Peter B. Hirsch is Executive Vice President and Director, Reputation Risk at Ogilvy Public Relations Worldwide. He has more than 25 years' experiences a consultant to global corporations. He holds adjunct academic appointmentys at Baruch College, CUNY; Columbia University; and Fordham University. He co-authored Corporate Communication: Critical Business Asset for the Challenge of Global Change; Corporate Communication: Strategic Adaptation for Global Practice; and Corporate Communication: Tactical Guidelines for Strategic Practice with Michael B. Goodman.

Sommaire:

List of Figures - List of Tables - List of Sidebars - List of Appendices - Introduction - The Corporate Communication Environment - The Importance and Impact of Intangibles?Corporate Sustainability, Identity, Culture, Valuation, Relationships, Crisis Prevention - Information Sources, Channels and Digital Media - Transformation of the Concept of Decision-making - The Importance of Demographics and Multigenerational Audiences - Uncertainty?Nothing Is Forever - Looking Around Corners - Sources and Further Reading - Contributors - Index.