Export Planning - Leeman, Joris J. A.

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Résumé :
The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 ? step approach, to create your international marketing plan It will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; -Put together a sound line of reasoning from strategy to implementation. This book provides you with: -An Export Planning ? Model: a framework to develop your International Marketing Plan; -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; -10 steps and 5P?s for export which can be used as a toolkit; -A checklist to review whether you are ready for export; ?The secret of successful international trade can be found in applying the 4C?s of marketing and matching them with the 5P?s for export: product, performance, partners, people and perseverance.? A book for practitioners and thinkers; students and managers.

Biographie:
Joris J.A. Leeman is founder of the Institute for Business Process Management (www.institute-bpm.com). He has extensive experience in organising the back-end part of the business: organisation, supply chain management, IT ? systems, e-Commerce and e-Business, logistics and sourcing operations. He is a consultant, lecturer and author. Prior to this he worked as a manager, director and executive for global operating companies like MEXX, Johnson & Johnson and ESPRIT. Besides his consultancy activities he is a part-time lecturer at the Arnhem Business School, HAN University of Applied Science, in The Netherlands. He received his B.A. degree in Logistics & Economics from HAN University in The Netherlands. He received his M.A. degree in International Business and M.B.A. degree from Webster University, St. Louis, U.S.A.