Guerrilla Advertising - Lucas Gavin

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Résumé :
The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their products talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a Polo out of ice and parked it on a London street, and Adidas suspended two footballers high above the streets of Tokyo for a death-defying kickabout. Guerrilla Advertising shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. 68 international campaigns are featured, grouped according to their approach : Street Propaganda, Site-Specific Media, Sneaky Manoeuvres, Stunts and Multi-Fronted Attack.

Biographie:
Author Gavin Lucas is Staff Writer at the leading international communication arts journal Creative Review. Michael Dorrian, a designer for over 13 years, has co-edited and designed numerous books, including the highly successful Business Cards : The Art of Saying Hello and Business Cards 2 (Laurence King), Highflyers, Album Covers from the Vinyl Junkyard, Scrawl, Scrawl Too, Zines and Stick `Em Up.