Introduction to Business - Laura Dias

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Résumé :
The introduction to business course is evolving-no longer are colleges teaching the course in a standard one-semester term. Introduction to Business takes on the changing educational environment. Based on reviewer feedback, the text has fewer chapters, more applied exercises and examples, and reinforces learning throughout. The chapters are carefully organized by learning objectives which correlate directly to all of the chapter materials and student and instructor ancillaries.

Sommaire:
Chapter One: Managing within the Dynamic Business Environment: Taking Risks and Making ProfitsChapter Two: How Economics Affects BusinessChapter Three: Competition in Global MarketsChapter Four: Demonstrating Ethical Behavior and Social Responsibility Chapter Five: Entrepreneurship and Starting a Small BusinessChapter Six: ManagementChapter Seven: Leadership and MotivationChapter Eight: Human Resource Management: Finding and Keeping the Best EmployeesChapter Nine: Marketing Businesses and ProductsChapter Ten: Product and Service PromotionChapter Eleven: Using Technology and BusinessChapter Twelve: Understanding Financial Information and AccountingChapter Thirteen: Securities Markets and Financial InstitutionsChapter Fourteen: Managing Personal Finance