Actionable Gamification - Yu-Kai Chou

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Résumé :
Unlock the Secrets of Gamification & Drive Engagement Like Never Before! Why do some apps, workplaces, and experiences hook people while others fail? In Actionable Gamification, Yu-kai Chou, a world-renowned gamification pioneer, reveals how you can design experiences that motivate, engage, and drive real results-using the proven Octalysis Framework. What You'll Learn: The 8 Core Drives of Motivation - The hidden forces that make people take action (or lose interest). Black Hat vs. White Hat Gamification - Why some techniques build long-term loyalty while others create short-term addiction. Real-World Success Stories - See how companies like Google, Tesla, and Uber use gamification to dominate their industries. How to Increase Engagement & Revenue - Practical strategies for product designers, marketers, and workplace leaders. Why This Book? Cited in 3,400+ Ph.D. theses & academic journals Applied to 1.5 billion user experiences worldwide Trusted by Fortune 500 companies & top innovators Whether you're designing a website, motivating employees, or building customer loyalty, this book is your roadmap to success. Ready to Level Up? Get Actionable Gamification today and start designing for real impact! Endorsements Blurbs: Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that encourage people to do their best work. It should be required reading for anyone building, managing, or collaborating with a team, community, or ecosystem. Susie Wee, VP at Google Core Experiences Yu-Kai's Octalysis framework is a powerful addition to the tool kit of any creative professional. It provides a designer-friendly structure to connect information and insights with just the right amount of rigor to provoke fresh ideas. David Webster, Partner & Executive Director at IDEO The Octalysis Framework is invaluable throughout our product launch process, from ideation, mockup, competition analysis to our user interface audit. We believe gamification will be at the forefront of many enterprise and B2C software and Octalysis is leading this movement. Anthony Di Iorio, Co-Founder of Ethereum and CEO of Decentral Yu-kai shows us that gamification is about customer centric thinking, and certainly much more than adding game pieces to our customer experience designs. His Octalysis framework is a guide by which we can construct our services to resonate naturally with our customers. This way of thinking will lead us to design products and services that engage our customers, and motivate them to interact with us more frequently and over a longer period of time. The end result is greater value for the organization. Paul Brown, Chief Underwriting Officer of AIG Yu-kai's book makes gamification practical. It is chock full of specific examples, suggestions for implementations, and pitfalls to avoid. Actionable Gamification is a gold mine of insights, and those who study and practice what it offers will have a powerful toolkit of incentives for business and personal contexts. Run, don't walk, to get your copy - I highly recommend it. Chuck Pickelhaupt, VP of Corporate Technology Group for Fidelity Investments...

Biographie:
Yu-kai Chou is an Author and International Keynote Speaker on Gamification. He is the Original Creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is the Founder of The Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more. Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the Gamification Gurus Power 100 by RISE, and was also awarded Gamification Guru of the Year Award for both 2014 and 2015 by the World Gamification Congress based in Europe. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and more. His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more. Yu-kai is a follower of Christ, and his other hobbies include playing/teaching chess, writing/playing string quartet pieces, writing Chinese novels, rating high quality movies, though he rarely has time for these hobbies.

Sommaire:
Unlock the Secrets of Gamification & Drive Engagement Like Never Before! Why do some apps, workplaces, and experiences hook people while others fail? In Actionable Gamification, Yu-kai Chou, a world-renowned gamification pioneer, reveals how you can design experiences that motivate, engage, and drive real results-using the proven Octalysis Framework. What You'll Learn: The 8 Core Drives of Motivation - The hidden forces that make people take action (or lose interest). Black Hat vs. White Hat Gamification - Why some techniques build long-term loyalty while others create short-term addiction. Real-World Success Stories - See how companies like Google, Tesla, and Uber use gamification to dominate their industries. How to Increase Engagement & Revenue - Practical strategies for product designers, marketers, and workplace leaders. Why This Book? Cited in 3,400+ Ph.D. theses & academic journals Applied to 1.5 billion user experiences worldwide Trusted by Fortune 500 companies & top innovators Whether you're designing a website, motivating employees, or building customer loyalty, this book is your roadmap to success. Ready to Level Up? Get Actionable Gamification today and start designing for real impact! Endorsements Blurbs: Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that encourage people to do their best work. It should be required reading for anyone building, managing, or collaborating with a team, community, or ecosystem. Susie Wee, VP at Google Core Experiences Yu-Kai's Octalysis framework is a powerful addition to the tool kit of any creative professional. It provides a designer-friendly structure to connect information and insights with just the right amount of rigor to provoke fresh ideas. David Webster, Partner & Executive Director at IDEO The Octalysis Framework is invaluable throughout our product launch process, from ideation, mockup, competition analysis to our user interface audit. We believe gamification will be at the forefront of many enterprise and B2C software and Octalysis is leading this movement. Anthony Di Iorio, Co-Founder of Ethereum and CEO of Decentral Yu-kai shows us that gamification is about customer centric thinking, and certainly much more than adding game pieces to our customer experience designs. His Octalysis framework is a guide by which we can construct our services to resonate naturally with our customers. This way of thinking will lead us to design products and services that engage our customers, and motivate them to interact with us more frequently and over a longer period of time. The end result is greater value for the organization. Paul Brown, Chief Underwriting Officer of AIG Yu-kai's book makes gamification practical. It is chock full of specific examples, suggestions for implementations, and pitfalls to avoid. Actionable Gamification is a gold mine of insights, and those who study and practice what it offers will have a powerful toolkit of incentives for business and personal contexts. Run, don't walk, to get your copy - I highly recommend it. Chuck Pickelhaupt, VP of Corporate Technology Group for Fidelity Investments...