ISE Crafting & Executing Strategy: Concepts and Cases -

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Auteur(s) : Collectif

Editeur : Mcgraw-Hill Education

Langue : Anglais

Parution : 01/03/2019

Format : Moyen, de 350g à 1kg

Nombre de pages : 866

Expédition : 1178

Dimensions : 20.3 x 25.3 x 3.1

ISBN : 9781260565744

Résumé :

* Mainstream, balanced treatment of the latest developments in theory and practice of strategy.
* Emphasis on company's strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities.
* Improve student learning outcomes using Connect our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

Biographie:
Arthur A. Thompson Jr. earned his BS and PhD degrees in economics from the University of Tennessee, spent three years on the economics faculty at Virginia Tech, and served on the faculty of the University of Alabamas College of Commerce and Business Administration for 25 years. In 1974 and again in 1982, Dr. Thompson spent semester-long sabbaticals as a visiting scholar at the Harvard Business School.?His areas of specialization are business strategy, competition and market analysis, and the economics of business enterprises. In addition to publishing over 30 articles in some 25 different professional and trade publications, he has authored or coauthored five textbooks and six computer-based simulation exercises that are used in colleges and universities worldwide.?Dr. Thompson spends much of his off-campus time giving presentations, putting on management development programs, working with companies, and helping operate a business simulation enterprise in which he is a major partner.?Dr. Thompson and his wife of 60 years have two daughters, two grandchildren, and a Yorkshire terrier.

Sommaire:
Section A: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview 1 What is Strategy and Why is it Important 2. Charting a Company's Direction 3. Evaluating a Company's External Environment Section B: Core Concepts and Analytical Tools 3. Evaluating a Company's External Environment 4. Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy 5. The Five Generic Competitive Strategies 6. Strengthening a Company's Competitive Position 7. Strategies for Competing in International Markets 8. Corporate Strategy 9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy 10. Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure 11. Managing Internal Operations 12. Corporate Culture and Leadership Cases in Crafting and Executing Strategy 1. Mystic Monk Coffee 2. Airbnb In 2018 3. Wil's Grill 4. Costco Wholesale in 2018: Mission, Business Model, and Strategy 5. Competition in the Craft Beer Industry in 2018 6. Fixer Upper: Expanding the Magnolia Brand 7. Under Armour's Turnaround Strategy in 2018: Efforts to Revive North 8. MoviePass-Are Subscribers Loving It to Death? 9. TOMS Shoes: Expanding Its Successful One For One Business Model 10. Lola's Market: Capturing A New Generation 11. iRobot in 2018: Can the Company Keep the Magic? 12. Chipotle Mexican Grill's Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth? 13. Twitter Inc. in 2018: Too Little Too Late? 14. Netflix's Strategy in 2018: Does the Company Have Sufficient Competitive Strength to Fight Off Aggressive Rivals? 15. Walmart's Expansion into Specialty Online Retailing 16. Amazon.com, Inc.: Driving Disruptive Change in the U.S. Grocery Market 17. Aliexpress: Can It Mount a Global Challenge to Amazon? 18. Tesla Motors in 2018: Will the New Model 3 Save the Company? 19. Mattel Incorporated in 2018: Can Ynon Kreiz Save the Toys? 20. Shearwater Adventures Ltd. 21. TJX Companies: It's Strategy in Off-Price Home Accessories and Apparel Retailing 22. IKEA's International Marketing Strategy in China Section B: Crafting Strategy in Diversified Companies 23. PepsiCo's Diversification Strategy in 2018: Will the Company's New Businesses Restore its Growth? 24. The Walt Disney Company: Its Diversification Strategy in 2018 Section C: Implementing and Executing Strategy 25. Robin Hood 26. Dilemma at Devil's Den 27. Nucor Corporation in 2018: Contending with the Challenges of Low-Cost Foreign Imports and Launching Initiatives to Grow Sales and Market 28. Vail Resorts, Inc. 29. Starbucks in 2018: Striving for Operational Excellence and Innovation

Section D: Strategy, Ethics, and Social Responsibility

30. Concussions in Collegiate and Professional Football: Who Has Responsibility to Protect Players?

31. Chaos at Uber: The New CEO's Challenge

32. Profiting from Pain: Business and the U.S. Opioid Epidemic