ISE Business Foundations: A Changing World -

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Auteur(s) : Collectif

Editeur : Mcgraw-Hill Education

Langue : Anglais

Parution : 01/03/2019

Format : Moyen, de 350g à 1kg

ISBN : 9781260565805

Résumé :

The introduction to business course is an opportunity for students to investigate the breadth of business functions, and the positive impact that business has on our society and economic system. Business Foundations: A Changing World delivers a focused presentation of the essential material needed to teach introduction to business, while offering students an appreciation for the role of business in our economy and society.

The 12th edition reflects the latest developments in the business world - technologies such as artificial intelligence, blockchain, cryptocurrency, the sharing economy, transportation and manufacturing technology. It also presents the transformational impact - particularly on global trade, relationships, and career opportunities - that technology has on the business world.

Business Foundations: A Changing World is an unrivaled compilation of exciting application-focused content, activities, and examples guides students through the technology-saturated world of business today.

Biographie:
O.C. Ferrell is Professor of Marketing at Colorado State University. He also has held faculty positions at the University of Memphis, University of Tampa, Texas A&M University, Illinois State University, and Southern Illinois University, as well as visiting positions at Queen's University (Ontario, Canada), University of Michigan (Ann Arbor), University of Wisconsin (Madison), and University of Hannover (Germany). He has served as a faculty member for the Masters Degree Program in Marketing at Thammasat University (Bangkok, Thailand). Dr. Ferrell received his BA and MBA from Florida State University and his PhD from Louisiana State University. His teaching and research interests include business ethics, corporate citizenship, and marketing. Dr. Ferrell is widely recognized as a leading teacher and scholar in business. His articles have appeared in the Journal of Marketing Research, Journal of Business Ethics, Journal of Marketing, Journal of Business Research, Journal of Macromarketing, Journal of the Academy of Marketing Science, and others. His textbook entitled Business Ethics: Ethical Decision Making and Cases is the leading text in this field. He has also coauthored numerous textbooks for marketing, management, and other business courses, as well as a trade book on business ethics. He chaired the American Marketing Association (AMA) ethics committee that developed its current code of ethics. He was the vice president of Marketing Education and president of the Academic Council for the AMA. Dr. Ferrell's major focus is teaching and preparing learning material for students. He has travelled extensively to work with students and understands the needs of instructors of introductory business courses. He lives in Fort Collins, Colorado and enjoys skiing, golf, and international travel.

Sommaire:
Part 1 Business in a Changing World 1 The Dynamics of Business and Economics 2 2 Business Ethics and Social Responsibility 36 3 Business in a Borderless World 72 Part 2 Starting and Growing a Business 4 Options for Organizing Business 108 5 Small Business, Entrepreneurship, and Franchising 140 Part 3 Managing for Quality and Competitiveness 6 The Nature of Management 170 7 Organization, Teamwork, and Communication 200 8 Managing Operations and Supply Chain 232 Part 4 Creating the Human Resource Advantage 9 Motivating the Workforce 266 10 Managing Human Resources 292 Part 5 Marketing: Developing Relationships 11 Customer-Driven Marketing 330 12 Dimensions of Marketing Strategy 360 13 Digital Marketing and Social Networking 396 Part 6 Financing the Enterprise 14 Accounting and Financial Statements 430 15 Money and the Financial System 466 16 Financial Management and Securities Markets 496 Bonus Chapters A The Legal and Regulatory Environment 526 B Personal Financial Planning 546 Glossary 571 Indexes 585 Appendixes (Available Online and via Create) A Guidelines for the Development of the Business Plan B Personal Career Plan C Risk-The Basics of Risk Management