International Marketing - Solberg, Carl Arthur
- Format: Relié Voir le descriptif
Vous en avez un à vendre ?
Vendez-le-vôtreSoyez informé(e) par e-mail dès l'arrivée de cet article
Créer une alerte prix
- Payez directement sur Rakuten (CB, PayPal, 4xCB...)
- Récupérez le produit directement chez le vendeur
- Rakuten vous rembourse en cas de problème
Gratuit et sans engagement
Félicitations !
Nous sommes heureux de vous compter parmi nos membres du Club Rakuten !
TROUVER UN MAGASIN
Retour
Avis sur International Marketing Format Relié - Livre Économie
0 avis sur International Marketing Format Relié - Livre Économie
Les avis publiés font l'objet d'un contrôle automatisé de Rakuten.
Présentation International Marketing Format Relié
- Livre Économie
Résumé : International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. This practical text offers the reader insights into: This functional study is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.
Sommaire: Table of Contents Preface Acknowledgements Chapter 1 Introduction Part I Developing Strategic Thrust in a Globalising World Chapter 2 International Business Environment- from Local to Global Markets Chapter 3 The Internationalisation Process and Firm Resources Chapter 4 Strategy Development in International Markets Part II Decisions in International Markets Chapter 5 Information for International Marketing Decisions Chapter 6 Market Selection and Market Portfolio Chapter 7 Operation modes in International Markets Chapter 8 Partners in International Marketing Chapter 9 Standardisation and Adaption of International Marketing Chapter 10 Product Strategies in International Markets Chapter 11 Promotion Decisions in International Markets Chapter 12 Pricing Decisions in International Marketing Part III Planning and Organising the International Marketing Effort Chapter 13 Planning the International Marketing Effort Chapter 14 Organising the International Marketing Effort Chapter 15 Epilogue and Concluding Remarks