Selling on Amazon for Dummies - Deniz Olmez

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Résumé :

Introduction 1

About This Book 1

Foolish Assumptions 2

Icons Used in This Book 3

Where to Go from Here 4

Part 1: Getting Started With Selling On Amazon 5

Chapter 1: Laying the Groundwork 7

Getting the Lowdown on Selling Online 7

Weighing the pros and cons of online retailing 8

Taking a tour of online stores and marketplaces 9

Exploring How Amazon Works 10

Before you start selling 10

Selling products 11

Using Fulfillment by Amazon (FBA) 11

Comparing Amazon Business Types 13

Vendor (1P) versus Seller (3P) 13

Individual versus Professional 14

Arbitrage versus private label 15

Sellers with and without brand registry 17

Tabulating the Costs 18

Product sourcing 18

Shipping and storage 18

Amazon Seller fees 19

Returns 19

Other costs 20

Following Amazon's Rules 20

Seller code of conduct 20

Accurate information 21

Acting fairly 21

Ratings, feedback, and reviews 22

Communications 22

Customer information 22

Circumventing the sales process 22

Multiple Amazon Seller accounts 23

Chapter 2: Selling on Amazon in a Nutshell 25

First Things First: Finding Products to Sell 26

Deciding what to sell and not sell 26

Exploring product sourcing options 29

Listing Products for Sale on Amazon 30

Prepping and Shipping Products to Customers 31

Introducing Amazon Prime 31

Fulfillment by Amazon (FBA) and Small and Light (SNL) 32

Fulfillment by Merchant (FBM) 33

Seller Fulfilled Prime 34

Drop-shipping 34

Multi-Channel Fulfillment 35

Boosting Sales with Advertising and Promotions 35

Providing Stellar Customer Service 37

Chapter 3: Setting Up Your Amazon Seller Account 39

Registering to Become an Amazon Seller 39

Completing Your Amazon Seller Business Profile 42

Business Address 42

Official Registered Address 43

Language for Feed Processing Report 43

Legal Entity 43

Merchant Token 44

Display Name 44

Checking and Adjusting Your Account Settings 45

Entering Shipping and Return Settings 46

Shipping settings 46

Return settings 47

Securing Your Amazon Seller Account 49

Chapter 4: Becoming Familiar with Seller Central 53

Finding Your Way around Seller Central 53

Switching marketplaces 54

Navigating the menu bar 54

Using the search bar 60

Viewing your payments summary 61

Taking advantage of Amazon business reports 62

Accessing the Buyer-Seller Messaging Service 64

Getting Help and Information 65

Engaging in the seller forums 66

Contacting Amazon support for help 67

Managing your case log 67

Consulting Amazon Selling Coach 68

Skimming Amazon headline news 69

Checking out Amazon's app store: The Service Provider Network (SPN) 69

Exploring Amazon's Seller University 70

Part 2: Procuring Products to Sell On Amazon 71

Chapter 5: Knowing What You Can and Can't Sell on Amazon 73

Recognizing Products You Can Sell: Amazon's Product Categories 73

Open categories 74

Categories that require approval 75

Steering Clear of Restricted Products 76

Brushing Up on Food Safety Rules 78

Organic products 79

Chilled and frozen products 80

Chapter 6: Finding Products with Profit Potential 81

Recognizing the Characteristics of Products with High Profit Potential 82