The Renaissance Campaign - John Rogers

. .

Résumé :
In business, government, and every area of contemporary life, leaders today are struggling to find workable solutions to greater and more complex challenges. As a former senior Pentagon official and CEO of a billion-dollar company, Rogers has seen firsthand that the current model for solving diverse problem sets no longer works. Organizations and individuals need to adopt an entirely different approach to the biggest challenges they face and embrace a new model to ensure they emerge triumphant. That model is The Renaissance Campaign. In this game-changing book, Rogers presents a radically new approach to solving these challenges, making it possible to overcome virtually any obstacle, no matter how complicated or time-sensitive. Drawing from the past to solve the present, he examines how the great minds of yesteryear approached the disruptions of their generation. He then pairs these with his own high-impact campaigns, from promoting groundbreaking medical research where he testified in front of the US Congress, to developing training and technology for the Department of Defense post 9/11. The result: a comprehensive campaign tool kit that every leader needs to execute, innovate, and effect profound impact on the world....

Biographie:
John Rogers is a writer and film-maker based in Leytonstone, East London. He is the author of This Other London - adventures in the overlooked city published by Harper Collins (2013). He produces a popular series of walking videos on his YouTube channel with over 72,000 subscribers and 11.6 million views. He frequently speaks on the subject of London and walking and has previously appeared on/at The National Gallery, BBC Radio4, BBC Radio London, BBC Radio3, Absolute Radio, London Transport Museum, Conway Hall, Swedenborg Hall, and London Live TV. John was 'psychogeographer in-residence' for Waltham Forest London Borough of Culture 2019, and was commissioned to create a project for Brent London Borough of Culture 2020 as part of the Brent Biennale....

Sommaire:
In business, government, and every area of contemporary life, leaders today are struggling to find workable solutions to greater and more complex challenges. As a former senior Pentagon official and CEO of a billion-dollar company, Rogers has seen firsthand that the current model for solving diverse problem sets no longer works. Organizations and individuals need to adopt an entirely different approach to the biggest challenges they face and embrace a new model to ensure they emerge triumphant. That model is The Renaissance Campaign. In this game-changing book, Rogers presents a radically new approach to solving these challenges, making it possible to overcome virtually any obstacle, no matter how complicated or time-sensitive. Drawing from the past to solve the present, he examines how the great minds of yesteryear approached the disruptions of their generation. He then pairs these with his own high-impact campaigns, from promoting groundbreaking medical research where he testified in front of the US Congress, to developing training and technology for the Department of Defense post 9/11. The result: a comprehensive campaign tool kit that every leader needs to execute, innovate, and effect profound impact on the world....