Integration Marketing - Joyner, Mark

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Résumé :
Leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodology What is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's? According to Mark Joyner, it's Integration Marketing. Observing companies that made the leap from small to big-and big to empire-Mark shows how it was done. Then, he puts it together into a simple, innovative system for growth that any company can use to scale up to the next level-and then the next-methodically and reliably. Using real-world case studies, Joyner presents a system that lets business owners and leaders find marketing opportunities that bring in limitless customers, maximize the dollars they earn from every new customer, and steadily and strategically grow their business. Plus, Joyner's methodology includes a new tool no marketer has ever had before: a way to use predictive math to gauge the likelihood of success for any marketing opportunity before anyone commits resources to a new tactic. Unlike other marketing books, Integration Marketing offers accountability, predictability, and the ability to put real dollar value on every marketing effort. Mark Joyner (Auckland, New Zealand) is one of the world's leading Internet marketers and the former CEO of Aesop Marketing Corporation. He was an early pioneer of many of today's biggest online trends and the author of three other Wiley titles, Simpleology (978-0-470-09522-5), The Great Formula (978-0-471-77823-3), and The Irresistible Offer (978-0-471-73894-7).

Biographie:

MARK JOYNER is one of the world's leading Internet marketers and the founder of Construct Zero. He was the early pioneer of many of today's biggest online trends and is the author of three other Wiley titles, Simpleology, The Great Formula, and The Irresistible Offer.

For more information, please visit www.IntegrationMarketing.com.

Sommaire:
Introduction (Why the business world needs another buzzword). Part I: The Idea. 1. Digital New School Meets Profitable Old School. New School Gets Schooled (Thank You, Sir. May I Have Another?). 2. A Real-Life Yoda and Billion Dollar Businesses. 3. How Integration Marketing Transformed a Self-Confessed Geek Into One of History's Most Influential People. 4. Talking the Business Growth Talk: The Language of Integration Marketing (Part 1). Part II: The Strategy. 5. Why Strategic Integration Marketing? Three Magic Words 6. Taking That First Step Forward: Creating Your Integration Marketing Growth Strategy Part III: The Mastery. 7. More Words That Matter: The Language of Integration (Part 2). 8. Minimizing Guesswork, Maximizing Growth: Using The Integration Marketing Score 9. Google, Snoop Dogg and some Bling-Bling: Clever Integration Marketing Tactics Everywhere. You Look. Extra Credit. 10. One More Benefit: Integration Marketing as Ecology.