Advertising Headlines That Make You Rich - David Garfinkel

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Résumé :
IN MARKETING What is the main difference between pathetic and profitable? A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. . Web site . Yellow Pages ad . Sales Letter . Postcard . Marketing brochures . Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal, valuable customers. It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business. The kind of headlines that produce record-breaking sales results! In this book, copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! David Garfinkel is the best copywriter I know. - Jay Conrad Levinson, author, best-selling Guerrilla Marketing series...

Biographie:
David Garfinkel has been described as the world's greatest copywriting coach. He is former McGraw-Hill World News San Francisco Bureau Chief and creator of the highly-acclaimed Copywriters Podcast. David has consulted on marketing with businesses in more than 100 industries, with clients ranging in size from Time-Life Books, IBM, and Agora Financial, to one- and two-person businesses each making millions of dollars a year. David currently resides in San Francisco, California....

Sommaire:
Copywriting expert Garfinkel presents his carefully chosen, market-tested set of advertising headline templates that truly can make readers rich....