Managing Retail Consumption - Barry J. Davies

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Résumé :
Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity creation and pleasure.? It develops a consumption perspective, which provides a balanced approach between management and the social sciences.? The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses....

Biographie:

Barry Davies and Philippa Ward are both of Cheltenham & Gloucester College of Higher Education, UK.

Sommaire:

Barry Davies and Philippa Ward are both of Cheltenham & Gloucester College of Higher Education, UK....