Tinder Lucida - Catherine, Gomersall J

. .

Résumé :
Tinder Lucida provides an archive of images produced as part of my three year social media project that took place on my personal Facebook page. I began regularly capturing mobile phone selfies posing as various personas, employing the Tinder dating app interface, and then sharing them as status updates. Originally, I set out with the intention of comedy, and I enjoyed making people laugh. Unfortunately, part way through the project, a traumatic incident prompted me to take another turn. This photobook documents a range of approaches I employed to interrogate the complexities of our selves entangled in a digital age dating culture, via the selfie. All images were produced using my mobile phone camera. ...

Biographie:
Often cited as sharing similarities with Cindy Sherman, Catherine Gomersall has used photographic self-portraiture as a mode of criticism since the early years of her practice, before the rise of smartphone photography and social media to a mainstream household hobby and pastime. In 2013, the artist started working as a consultant in the internet marketing realm, the principal founder of her consultancy, Disruptor, which is an artbook publisher. Catherine developed a fascination with social media as a tool for use by artists. She produced a conference series to bring together art practitioners working in experimental applications of screen technologies, and began using social media networks as her main medium, staging regular online 'postmedia' discussions. Catherine Gomersall's recent projects have been developed and presented on the internet, and have commented on the internet culture: The Tinder Project interrogating online dating and internet rape culture, various experiments with online marketplaces, for example My Corporate Wardrobe on Ebay, and Catherine Gomersall Needs Therapy, a media project exposing our culture of advice seeking and giving as well as the power relations and roles normatively assumed by subjects in both virtual and meatspace.