The Business of Platforms - Cusumano, Michael A.

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Résumé :
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the most difficult enterprises for governments to regulate. Managers and entrepreneurs in the digital era must learn to live in two worlds : the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust laws, and other regulations that could rein in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, the authors have delivered the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses - including Amazon, Apple, Microsoft, Facebook, and Google - dominant players in shaping the global economy, the future of work, and the political world we now face.

Biographie:
Michael A. Cusumano is the SMR Distinguished Professor at the MIT Sloan School of Management. He has been a dean and vice president at Tokyo University of Science and has published over 130 articles and thirteen books, including Competing on Internet Time and Strategy Rules (both with David B. Yoffie), Platform Leadership (with Annabelle Gawer), as well as Microsoft Secrets (with Richard W. Selby), The Business of Software, and Staying Power. He lives in Groton and Cambridge, Massachusetts. Annabelle Gawer is chaired professor in digital economy and director of the Centre of Digital Economy at the University of Surrey. Author of Platform Leadership (with Michael A. Cusumano), she has published over twenty articles and edited two books on platforms. A leading voice in advancing research and managerial practice on platform strategy, she advises the European Commission, the UK Parliament House of Lords, and the OECD on the regulation of digital platforms. She lives in London. David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School. One of Intel's longest-serving board members, from 1989 to 2018, he has sat on numerous high-tech boards. Yoffie has written more than two hundred case studies, which have sold more than four million copies. He is the author or coauthor of ten books, and has written extensively for the New York Times and the Will Street journal He lives in Newton, Massachusetts.