One Million Readers - Wagner-Stafford, Boni

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Résumé :
Those who want to write a book believe writing it is hard. Those who have written a book discover that marketing the book is harder. One Million Readers is for traditional or self-published authors of nonfiction who want to feel more confident about marketing their books, but don't know where to start. It's for those who want to gain power and control over their book sales and achieve real results. Learn why creating your book marketing strategy is the most important thing you can do for your author career and your business, and how to create your own. Boni Wagner-Stafford walks you through everything you need to market your book, starting with creating the right book for the right audience. In section one of the book, Getting Started, you'll explore your objectives, target audience, your unique selling proposition, how to scan your market for competition and broader environmental factors, setting a budget, and placement and pricing strategies. Section two, Messages and Methods, is a guided tour through decisions you need to make around your web presence, social media, public relations, reader reviews, email marketing, promotional products, handling a book launch, your book signing kit, and advertising. Section three is about Taking Action. Here's where you'll learn how to create your tactical timeline, pull together contact lists, how to set baseline measurement and track metrics. It's also where you'll learn how to craft your book overview and strategy brief, and then pull it all together into a polished, professional marketing strategy that will bolster your confidence, impress others, and ensure you never again wonder what you should do today to market your nonfiction book. One Million Readers is complete with real-life examples of book marketing strategies so you can see how the advice in the book translates and applies to your book. The only way to get a handle on which of the gazillion possible things to do, and what is right for you and your book, is to craft your own marketing strategy. In One Million Readers Boni Wagner-Stafford shows indie authors how to create and implement a real-world book marketing strategy, and how this approach can help you achieve your publishing goals and sell more books. Recommended. -Joel Friedlander, TheBookDesigner.com Boni Wagner-Stafford is author of One Million Readers: The Definitive Guide to a Nonfiction Book Marketing Strategy That Saves Time, Money, and Sells More Books, Rock Your Business: 26 Lessons to Start, Run, and Grow Your New Business From the Ground Up (co-author), and No More Author Envy: 9 Essential Steps to Writing Your First Book. She is co-founder of Ingenium Books, an assisted self-publishing company working exclusively with nonfiction indie authors. Her book marketing experience is built on a foundation of an award-winning career in journalism, government media relations and PR. Connect: @ingeniumbooks and @bclearwriting Www.ingeniumbooks.com...

Biographie:
Boni Wagner-Stafford is co-founder of Ingenium Books, a hybrid global indie publishing house that helps professional entrepreneurs plan, write, edit, and publish outstanding nonfiction. She is an author, writer, ghostwriter, and editor. She's author of One Million Readers: The Definitive Guide to a Nonfiction Book Marketing Strategy that Saves Time, Money, and Sells More Books, co-author of Rock Your Business: 3 Simple Steps, One Giant Leap to Success for Your Startup, and has also published No More Author Envy: 9 Essential Steps to Writing Your First Book. As an award-winning former Canadian journalist, working under the names Boni Fox and Boni Fox Gray, Boni covered politics, government, social and economic policy, health care, organized crime, fires, floods, and extreme weather, because these days every reporter covers wild weather. She won several Canadian Association of Broadcaster (CAB) awards and a Jack Webster Award for best documentary. Boni also held senior management roles in government where she was responsible for media relations and strategic communications planning. There she worked on, or was responsible for, sub-national budget documents, policy white papers, and other public-facing reports. Boni has been at the controls of a helicopter, canoed in the wild backcountry of Northern Ontario, jumped out of an airplane (twice), been skiing in the Rocky Mountains, and hitchhiked across British Columbia (much to her parents' chagrin). Boni has moved more than 50 times, lived in 17 different cities/towns in Canada and Mexico and France, including three years living full-time on her sailboat, Ingenium.

Sommaire:
Unlock the secrets to successful book marketing Crafting a book is challenging, but navigating the maze of book marketing can feel like scaling a mountain. In One Million Readers, Boni Wagner-Stafford offers a lifeline to authors, whether traditional or self-published, who seek confidence in promoting their nonfiction works. This comprehensive guide is your roadmap to mastering book marketing and achieving tangible results. Discover why developing your own tailored marketing strategy is key to your author career and business success. Boni Wagner-Stafford expertly leads you through each step, starting with making sure you're creating a book that resonates with your target reader audience. ? In Section One, Getting Started, delve into defining your objectives, identifying your target audience, and honing your unique selling proposition, or USP (yes, as an author of nonfiction, you should have one!). ? In Section Two, Messages and Methods, embark on a guided exploration of crucial decisions you'll want to make about your online presence, social media engagement, public relations, reader reviews, email marketing, book launches, and advertising. ? Section Three, Taking Action, equips you with the tools to create a tactical timeline, compile contact lists, set measurement benchmarks, and finalize a polished marketing strategy. Real-life examples illuminate each concept, ensuring practical application to your unique book. In One Million Readers, Boni Wagner-Stafford demystifies book marketing, empowering indie authors to craft and execute a tailored strategy that aligns with their goals. Boni Wagner-Stafford, publisher at Ingenium Books and author of The Best Memoir, One Million Readers, and Rock Your Business, draws from her extensive background in publishing, journalism, government media relations and PR, to deliver a comprehensive approach to book marketing. Connect with Boni and learn more about her work at @ingeniumbooks or visit https://www.ingeniumbooks.com. Unlock the secrets to successful book marketing and propel your author journey forward with One Million Readers....