The Design Imperative - Chen, Steven
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Présentation The Design Imperative de Chen, Steven Format Broché
- Livre Économie
Résumé :
Offers readers a manual on how to develop a culture of innovation in organizations, how to create breakthrough product and services, and how to optimize design processes.
Biographie:
Steven Chen is Associate Professor of Marketing at Mihaylo College of Business and Economics, California State University, Fullerton, USA. His principal research is centered on design thinking and new product development. His research has been published in scholarly journals such as the Journal of Product Innovation Management and the Journal of Business Research....
Sommaire:
Steven Chen is Associate Professor of Marketing at?Mihaylo College of Business and Economics,?California State?University, Fullerton, USA. His principal research is?centered on design thinking and new product development.?His research has been published in scholarly journals such as the Journal of Product Innovation Managementandthe Journal of Business Research....