The Strategy Planning Process - Grünig, Rudolf
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Présentation The Strategy Planning Process de Grünig, Rudolf Format Broché
- Livre Économie
Résumé :
Prof. Dr. Rudolf Gr?nig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.
Prof. Dr. Richard K?hn is the founder and former director of the Institute for Marketing and Strategic Management at the University of Bern. He works as member of the Board and business consultant for important Swiss companies. He is the author of numerous publications in marketing and strategic management.
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Biographie:
Prof. Dr. Rudolf Gr?nig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.
Sommaire:
Idea of Strategic Planning.- Strategic Documents and the Strategy Planning.- Initializing Strategic Planning.- Strategic Analysis at the Corporate Level.- Developing the Corporate Strategy.- Strategic Analysis at the Business Level.- Developing the Business Strategies.- Finalizing Strategic Planning.