Electronic Commerce 2018 de Turban, Efraim Format Broché

Electronic Commerce 2018 - Turban, Efraim

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Présentation Electronic Commerce 2018 de Turban, Efraim Format Broché
- Livre Économie

Livre Économie - Turban, Efraim - 01/06/2018 - Broché - Langue : Anglais

Auteur(s) : Turban, Efraim - Outland, Jon - Turban, Deborrah C. - Lee, Jae Kyu - Liang, Ting-Peng - King, David

Editeur : Springer International Publishing Ag

Langue : Anglais

Parution : 01/06/2018

Format : Moyen, de 350g à 1kg

Nombre de pages : 664

Expédition : 1591

Dimensions : 27.9 x 21.0 x 3.6

ISBN : 9783319864600

Résumé :
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. ?Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. ?Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. ?Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. ?Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Biographie:

Efraim Turban is a visiting scholar at the Pacific Institute for Information System Management, University of Hawaii. ?He earned his M.B.A. and Ph.D. at the University of California, Berkeley. Previously, he was on the staff of several universities including City University of Hong Kong, Lehigh University, Florida International University, California State University Long Beach, Eastern Illinois University, and the University of Southern California. Dr. Turban is the author of over 100 refereed papers published in leading journals such as Management Science, MIS Quarterly, and Decision Support Systems. He is also the author of 20 books including Electronic Commerce: A Managerial Perspective and Information Technology for Management. He is also a consultant to major corporations worldwide. Dr. Turban's current areas of interest are Web-based decision support systems, using intelligent agents in electronic commerce systems, and collaboration issues in global electronic commerce.

Jon C. Outland, is the System Division Chair of Business for Herzing University, Menomonee Falls, Wisconsin. ? He holds a Ph.D. in Business Administration as well as a Master's in Business Administration (MBA), and a Master's of Science in Information Systems with an Electronic Commerce concentration. ?Dr. Outland teaches many courses in the MBA program, and specializes in concepts related to Project and Information Technology Management. ?He has been teaching and developing e-commerce and other business/IT courses online for over 17 years. ?Dr. Outland has more than 20 years of industry experience in high-tech companies and has been helping firms deploy e-commerce solutions since 1998. ?He is a certified Project Management Professional (PMP), and is personally interested in the creation and marketing of online solutions for small to medium-sized businesses.

David King (Ph.D.), has over 25 years experience leading the development of decision support, performance management and enterprise system software. ?Currently, he is the Sr. VP of New Product Development at JDA Software, Inc. in Scottsdale Arizona. ?He joined JDA in 2004 after serving a number of years as the Sr. VP of Product Development and CTO for Comshare Inc. ?Dr. King has authored a number of articles and books and is the co-author of Electronic Commerce: A Managerial Perspective (Prentice-Hall). ?He also serves on a variety of industrial advisory and university boards including the MIS Advisory board at the University of Georgia and the Technopolis Advisory Board at Arizona State University.

Jae ?K. Lee is the HHI Chair Professor in the College of Business, and currently serves as the head of Graduate School of Green Growth and the Director of EEWS (Energy, Environment, Water, and Sustainability Initiative) Research Center (former EEWS Initiative) at KAIST (Korea Advanced Institute of Science and Technology). He has been a Professor of Management Information Systems and Electronic Commerce at KAIST since 1985, and served as Dean of the College of Business during 2006-7. He is a Fellow of the Association of Information Systems, the global organization of IS researchers. He received a B.A. in Industrial Engineering from Seoul National University (1973), a M.S. in Industrial Engineering from the KAIST (1975) and a Ph.D. in Operations and Information Systems from the Wharton School, University of Pennsylvania (1985). He was a visiting professor of the Wharton School at the University of Pennsylvania (2000), University of Texas at Austin (1995), Carnegie-Mellon University (1989), and City University of Hong Kong (2001). He was the founding editor-in-chief of the journal, Electronic Commerce Research and Applications (Elsevier, SSCI...

Sommaire:
Chapter 1. Overview of Electronic Commerce.- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools.- Chapter 3. Retailing in Electronic Commerce: Products and Services.- Chapter 4. Business-to-Business E-Commerce.- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy and P2P Commerce.- Chapter 6. Mobile Commerce and the Internet of Things.- Chapter 7. Intelligent (Smart) E-Commerce.- Chapter 8. Social Commerce: Foundations, Social Marketing, and Advertising.- Chapter 9. Social Enterprise and Other Social Commerce Topics.- Chapter 10. Marketing and Advertising in E-Commerce.- Chapter 11. E-Commerce Security and Fraud Issues and Protections.- Chapter 12. Electronic Commerce Payment Systems.- Chapter 13. Order Fulfillment along the Supply Chain in E-Commerce.- Chapter 14. EC Strategy, Globalization, SMEs and Implementation.- Chapter 15. E-Commerce: Regulatory, Ethical, and Social Environments.

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Electronic Commerce 2018 - Turban, Efraim

Avis sur Electronic Commerce 2018 de Turban, Efraim Format Broché - Livre Économie

Présentation Electronic Commerce 2018 de Turban, Efraim Format Broché - Livre Économie

Présentation Electronic Commerce 2018 de Turban, Efraim Format Broché
- Livre Économie