Electronic Commerce 2018 - Turban, Efraim

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Résumé :
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. ?Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. ?Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. ?Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. ?Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Biographie:
Efraim Turban is a visiting scholar at the Pacific Institute for Information System Management, University of Hawaii. He earned his M.B.A. and Ph.D. at the University of California, Berkeley. Previously, he was on the staff of several universities including City University of Hong Kong, Lehigh University, Florida International University, California State University Long Beach, Eastern Illinois University, and the University of Southern California. Dr. Turban is the author of over 100 refereed papers published in leading journals such as Management Science, MIS Quarterly, and Decision Support Systems. He is also the author of 20 books including Electronic Commerce: A Managerial Perspective and Information Technology for Management. He is also a consultant to major corporations worldwide. Dr. Turban's current areas of interest are Web-based decision support systems, using intelligent agents in electronic commerce systems, and collaboration issues in global electronic commerce. Judy Whiteside attended Eastern Illinois University and received a B.S. in Recreation in 1972. She is a research specialist in e-commerce. She worked at Eastern Illinois University in the College of Business from 1989 to 2006. During this period she scheduled all the classes in business and the MBA program as well as ordering all the text books for the college. She proof read and edited books by Dr. Turban including Management Science, Decision Support and Expert Systems, Information Technology, Artificial Intelligence, E-Commerce, and Social Commerce. Over the years her duties increased to include research, updating information, and adding new views to the books. She served as coordinator of the books that include many co-authors both English speaking and English as a second language persons, so syntax became part of what she does. An innovative thinker and problem solver, she has added ideas to the books as they've come along. She also coauthored the Introduction to E-Commerce book and developed the PowerPoint presentations for a number of the books. David King earned his Ph.D. from the University of North Carolina at Chapel Hill. He worked for over 30 years as a manager and executive responsible for the design and development of large scale enterprise commercial software in the supply chain planning, retail planning and performance management arenas. Prior to retiring in 2014, he was the EVP of Product Development and Management at JDA Software. In addition to his work in commercial software, he has also authored and co-authored a number of published research papers and books in the areas of intelligent decision support, business intelligence, performance management, and e-commerce. Jon C. Outland, is the System Division Chair of Business for Herzing University, Menomonee Falls, Wisconsin. He holds a Ph.D. in Business Administration as well as a Master's in Business Administration (MBA), and a Master's of Science in Information Systems with an Electronic Commerce concentration. Dr. Outland teaches many courses in the MBA program, and specializes in concepts related to Project and Information Technology Management. He has been teaching and developing e-commerce and other business/IT courses online for over 17 years. Dr. Outland has more than 20 years of industry experience in high-tech companies and has been helping firms deploy e-commerce solutions since 1998. He is a certified Project Management Professional (PMP), and is personally interested in the creation and marketing of online solutions for small to medium-sized businesses....

Sommaire:
Chapter 1. Overview of Electronic Commerce.- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools.- Chapter 3. Retailing in Electronic Commerce: Products and Services.- Chapter 4. Business-to-Business E-Commerce.- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy and P2P Commerce.- Chapter 6. Mobile Commerce and the Internet of Things.- Chapter 7. Intelligent (Smart) E-Commerce.- Chapter 8. Social Commerce: Foundations, Social Marketing, and Advertising.- Chapter 9. Social Enterprise and Other Social Commerce Topics.- Chapter 10. Marketing and Advertising in E-Commerce.- Chapter 11. E-Commerce Security and Fraud Issues and Protections.- Chapter 12. Electronic Commerce Payment Systems.- Chapter 13. Order Fulfillment along the Supply Chain in E-Commerce.- Chapter 14. EC Strategy, Globalization, SMEs and Implementation.- Chapter 15. E-Commerce: Regulatory, Ethical, and Social Environments.