Brand Universe - Bader, Jerry

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Résumé :
Brand Universe, A Big Idea Marketing Strategy builds on What's The Big Idea? by providing an implementation roadmap that helps guide the entrepreneur through the process of building a Brand Universe around their Big Idea Strategy. Brand Universe is jam-packed with useful information that you can use to actually implement your Big Idea Strategy. Here's some of what's included: • 16 Brand Universe Ideas To Spark Your Imagination complete with photographic Illustrations, text explanations, and implementation examples. • Marketing Strategy Using Brand Story Development • Controlling Your Brand Image • Self-Promotion Vs Brand Personality • Social Media Pitfalls • Why Brand Universe • Brand Universe Structure • Turning Story Into Brand Story with special emphasis on Web Video including in-depth discussions regarding critical implementation elements like The Message, The Medium, The Audience, The Environment, The Messenger, The Performance, The Look, The Sound, and The Words If you're frustrated with advertising that's expensive and ineffective then perhaps it's time to go back to the drawing board and look at marketing from a whole new perspective.
Think of your brand as a self-contained universe, an eco-system filled with all the necessary elements that make for success. By looking at brand in this way, you eliminate all the extraneous irrelevances that just get in the way of delivering your essential marketing message, but like the universe itself, there are laws that govern behavior, and those laws shape what, how, and where you present your marketing communication. - Jerry Bader

Biographie:
Jerry Bader is Senior Partner at MRPwebmedia.com, a media production company that specializes in Web video, audio, music, and sound design. Mr. Bader has written and produced dozens of video commercials for clients. Writing scripts and novels is a natural extension that grew out of the experience of creating attention-grabbing mini movies that focus on the core emotional motivator.

Over the years Mr. Bader has written over a hundred articles on marketing, and he's self-published marketing e-books, hybrid graphic novels, biographies, and a series of children's books. The Neo Noir Hybrid Graphic Novels are story concepts developed with the goal of having them turned into television series or feature films. There are currently ten screenplays, five of which have been self-published as hybrid graphic novels: The Method, The Comeuppance, The Coffin Corner, Grist For The Mill and The Black Crane.

He's also written The Fixer published by Rebel Seed Entertainment. It has consistently been in the top ten percent in several Amazon categories. The Fixer is based on the true-life story of a colorful horse racing character. The follow-up to The Fixer is the new book Beating The System that continues the story of the horse racing legend. Mr. Bader has also written Organized Crime Queens, The Secret World of Female Gangsters, What's Your Poison? How Cocktails Got Their Names, The Outlaw Rider, Dead End, Noir I, Noir II, Palermo, and the soon to be released: Stone Cold, The Aussie Switch, and Ballet Of Bullets.

Mr. Bader has also written a series of children's books, ZaZa Books For Kids, that currently includes, Two Dragons Named Shoe, The Town That Didn't Speak, The Criminal McBride, The Bad Puppeteer, Mr. Bumbershoot, The Umbrella Man, The Ninth Inning, and 14 Ridiculous Tales of Sage Silliness.