Between the Briefs - Aubrey Malden

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Résumé :
Between The Briefs propels you into the often flamboyant and sometimes dark world of international advertising agencies and their clients, revealing what really goes on. Including working for Prince Charles and the Queen of England. Revelations about Freddie Mercury, from the rock group Queen, who the author studied with. A touch of sex, an attempted bribe, a kidnapping in Cannes and an adventure with an inflatable doll. And the day when the author was fired by advertising guru, David Ogilvy because he proposed using rock star Paul McCartney for an international campaign for The World Wildlife Fund.
This book whisks you along from adventure to near catastrophe, to adventure again and again…

Biographie:
Like the legendary David Ogilvy, Aubrey Malden is a writer and a teacher. They both observe, judge, learn and share, and they keep asking how others came up with advertising and communication ideas, how they evaluated ideas and how they applied ideas for a range of brands in a range of media. Both have the ability, to, share the secrets of the industry.. I would like to add: 'And do it with pride'.