Double Take Marketing Techniques - Bader, Jerry

. .

Résumé :
We are pleased to announce the release of the third in our series of Big Idea marketing e-books Double Take Marketing Techniques. Double Take Marketing Techniques is based on the notion that marketing needs to get people pay attention to what you have to say by presenting marketing collaterals that force your audience to take a second look at whatever you're presenting. After all, if people don't absorb your message, you're never going to sell them anything. We've gone through our idea files to find the ideas and techniques that make an audience take a second look. The book contains 15 essential concepts that will help you focus on developing the kind of marketing strategies that reach people on a human level. We've also included 20 Visual Engagement Techniques complete with photographic examples. These are implementable concepts and techniques that will make your targeted prospects sit-up and take notice. Double Take is 80 pages jammed packed with information that will make you a better marketing executive or business manager. Together, What's The Big Idea?, Brand Universe, and Double Take form a valuable addition to any entrepreneurs marketing arsenal. In What's The Big Idea? you'll learn why you need a 'high concept' and get to choose from twenty-eight examples on which you can base your marketing strategy. In Brand Universe you'll learn what a Brand Universe is, and which one makes sense for your company. Building a Brand Universe helps you make the right marketing decisions for your brand, and avoid the pitfalls of falling prey to media hype and fad marketing schemes. And in Double Take you'll learn how to stop your prospects from prematurely clicking away from your website or bypassing your advertisement. Double Take concentrates on concepts and techniques that get your targeted audience to take a second look.

Biographie:
Jerry Bader is Senior Partner at MRPwebmedia.com a small media production company that specializes in Web video, audio, music, and sound design. He is responsible for developing concepts for clients' video campaigns, writing the scripts, and managing the production process. Over the years he's written over a hundred articles on marketing, and he's self-published three marketing e-books and a couple of free e-magazines. Currently he has turned his attention to writing a number of Neo Noir Hybrid Graphic Novels and story concepts with the goal of turning them into television series or feature films. There are currently eight screenplays in The Method series. The Method Graphic Novel has been chosen by Blurb to be used has an example of what can be done with cross-platform multimedia book publishing and was featured at Comic-Con. He has also written a novel, The Fixer that is being published by Rebel Seed Entertainment. The Fixer is based on the true-life story of a colorful horse racing character. He is also working with Film Producer, Laura Cross of Rebel Seed Entertainment to turn The Fixer into a Limited Television Series. For more information: http://www.rebelseedentertainment.com/project-thefixer/.