Inside the Chinese Wine Industry - Mayshark, Loren

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Résumé :
Uncover the hidden giant of the global wine world. China's wine scene is expanding at a breakneck pace. The nation is fast becoming a top market. However, myth and confusion obscure the facts. You need objective insights to understand this changing landscape. This acclaimed guide cuts through the noise with deep research. Industry readers trust this book for its clear analysis. By reading this award-winning book, you will:Understand the Boom: Trace the rapid shift from ancient roots to modern mass production. Spot Global Shifts: Use accurate facts to predict where the wine market moves next. Supply Insights: Understand why Chinese wines rarely appear on Western store shelves. Market Secrets: Learn why China now rivals traditional giants in production and consumption. Assess True Quality: See how Chinese vintages hold up against classic world-class wines. Moreover, this groundbreaking book helps you stay ahead of major industry disruptions. You will gain rare knowledge that few Western wine lovers possess....

Biographie:
s a book for readers who like statistics and enjoy speculating about what those facts mean for the future. I certainly learned a lot and am itching to try some Chinese wine! Camille Turner, avid reader and wine connoisseur...

Sommaire:
s most compelling industries and China is considered the rising star. A hidden secret, the Chinese wine production continues to grow at an amazing pace. It is poised to soon enter the top five producing nations, supplanting long established countries such as Australia. Wine has had a meteoric rise in China over the past two decades. The nation is projected to become the second most valuable market for wine in the world by 2020. One recent study concluded that 96% of young Chinese adults consider wine their alcoholic drink of choice. Not only does Inside the Chinese Wine Industry explore current expansion and business models, it also journeys back to the past to see where it all began. I was surprised that a foreigner understands China so well. The things you write about China are fair and unbiased, no matter the good sides or the bad sides. I believe your book is really a remarkable performance and it's my pleasure to read it. -Guanli Lin, Manager of the production department of the Jiangxi Quanliang Wine Co., Member of the Chinese Liquor Review Committee, and National Liquor Evaluator Inside the Chinese Wine Industry will appeal to wine lovers or those who work or have an interest in the wine industry. It&rsquo...